The National Thoroughbred Racing Association is going to have a new advertising campaign tag line for the first time since 1998 when they started with “Go Baby Go.” They estimate that about $5 million will be spent in “media value,” including national and regional NTRA and member racetrack media buys.
Cotton Industry Tour Coming Up
For the 34th time there will be a Cotton USA Orientation Tour. This year there will be 24 participants representing 13 countries in Asia and Latin America. It’s put on by Cotton Council International.
Florida Honey Marketing Might Be Buzzing
Since I saw that Florida Farm Bureau is supporting the creation of a Florida honey marketing cooperative it gave me an excuse to write about one of my former employers. Yes, I worked for FFBF way back when (early 1980’s) as the Broadcast Manager. That was an interesting time . . .
Chef’s Chili Challenge Results
This week’s MBIC report from the Missouri Beef Industy Council is with Marketing Director, Dawn Thurnau. Dawn tells us all about the Chef’s Chili Challenge and fundraiser that was held last week in Columbia, MO.
That’s a Spicy Red Fez
I’ve been meaning to let you know about the Build A Better Burger contest winner because just the name of the recipe is unusual. This contest is sponsored by the Beef Checkoff Program and Sutter Home Family Vineyards as part of the checkoff’s annual Summer Grilling Promotion.
More Kansas City Happenings
There is sure a lot going on in Kansas City in coming weeks. For example, besides the Boots, Barbeque & Business luncheon I just posted, there’s also the Livestock Publications Council, “A Royal Gala Awards Banquet. Make sure your fall plans include the Royal Gala in Kansas City coming up on October 21. This is the continuation of fundraising efforts to create the new Livestock Publications Heritage Center.
How About Some Boots, Barbeque & Business
The Kansas City Agricultural Business Council won’t be having a meeting in October but that doesn’t mean there isn’t a great place to get together with other people in the business. Instead, October 20 is the 3rd annual Boots, Barbecue & Business luncheon hosted by the American Royal Association, Greater Kansas City Chamber of Commerce and Shook, Hardy & Bacon. The event will be held at the American Royal. Members of the Agricultural Business Council (and the general public too) are encouraged to participate. More information may be found on the American Royal website and tickets may be ordered here.
Bob Says Hit The Ground Running
Monte Shaw’s replacement has been announced by the Renewable Fuels Association. We hope to meet him on the road somewhere soon.
New Chicken Officers
The National Chicken Council has some new officers as of yesterday when they were installed in Washington, DC. I learned on their website that last month was national chicken month. I think I did my part even though I wasn’t aware of it.
Sampling The Finer Things In Life At Expo
It’s time to leave World Dairy Expo for the day so I had to give you at least a taste of what’s going on here and a sample of what you’ll find on World Dairy Diary! Thanks to the Wisconsin Milk Marketing Board the media got some treats today.