Truterra is the sustainability business subsidiary of Land O’Lakes, one of America’s largest farmer-owned cooperatives, and TruCarbon is a new program that will help farmers generate and sell carbon credits to private sector buyers. The program is designed to provide both the best experience for farmers and a novel approach for carbon credit buyers to incentivize change at scale.
TruCarbon offers buyers carbon credits that are created using leading soil and conservation science, and precision data and verification methods. The program offers farmers a streamlined experience, making it easier for them to develop and sell carbon credits so that they can focus on crop production and caring for the land. Through the Truterra Insights Engine data platform, the new TruCarbon program provides farmers and their trusted ag retailer advisors a powerful soil health planning suite of tools to help them decide what is best for their business while optimizing their fields’ carbon credit potential. TruCarbon also maximizes the value and return for farmers with premium carbon credit value.
TruCarbon is launching with Microsoft as its first secured buyer to purchase carbon in 2021 to help meet their commitment to be carbon negative by 2030. For this initial launch, participating farmers may receive $20 per ton of carbon with payments this summer. Qualifying farmers may be compensated for carbon sequestration retroactively up to five years based on the soil health practices they adopted in prior growing seasons. Truterra will handle soil testing and other activities designed to ensure maximum credit quality and value. Farmers can begin the information and enrollment process by visiting https://www.truterraag.com/CarbonSurvey.
For more information about TruCarbon and how to get involved, visit: https://www.truterraag.com/Carbon.