With the 2020 growing season on the horizon, BASF is excited about an expanded soybean portfolio that now includes the Credenz seed brand, several soybean seed treatments, and Liberty herbicide.
“One key thing that we’re really focusing on is offering soybean growers more choices to manage their production system in that local environment,” said Nick Fassler, manager of BASF’s technical marketing group.
Fassler said the company still has a robust pipeline for crop protection products, and the addition of seed germplasm and seed traits to the portfolio really expands that scope. BASF has also created a dedicated seed sales team in the marketplace, working hand in hand with business representatives that are calling on retail and innovation specialists at the farm gate to help growers maximize soybean yield. Fassler was at the 2019 National Association of Farm Broadcasting Convention in Kansas City.
Listen to the interview with Nick here: NAFB19 Nick Fassler, BASF (3:52)