The Innovation Center for U.S. Dairy, in partnership with Dairy Management Inc., have launched Undeniably Dairy, the first industry-wide campaign of its kind to grow consumer confidence in dairy products.
“Through the Innovation Center for U.S. Dairy, the dairy community has worked together to establish common ground on our top priorities and values, from responsible production and sustainable nutrition to economic value,” says Barbara O’Brien, president of the Innovation Center for U.S. Dairy. “We feel that now is the absolute right time to come together with one voice to share the community’s story – to celebrate the delicious, nutritious foods in the dairy aisle and the people who bring them to your table.”
The multimedia campaign will feature a new logo and media campaign, including advertising with Food Network and Cooking Channel in June to celebrate National Dairy Month and national on-farm events where farmers will invite the community in to learn more about modern farming practices. Original content will be shared across Facebook, YouTube and other social platforms. A preview of the campaign video along with other content can be found at undeniablydairy.org.
An Undeniably Dairy kickoff press conference Monday featured O’Brien, as well as National Dairy Promotion and Research Board chair Amber Horn-Leiterman of Wisconsin, and Beth Engelmann, Chief Marketing and Communications Officer, Dairy Management Inc. Download and listen here:
Undeniably Dairy Media Conference