The 24th Epcot International Flower & Garden Festival will feature a special place of honor this year for that which makes it all possible – the seed!

During the American Seed Trade Association (ASTA) 56th Vegetable & Flower Seed Conference this week at Disney’s Epcot Center, festival coordinator Eric Darden announced that they will feature an ASTA garden at this year’s three month long event. “We’re going to tell the story to our guests about your organization and more importantly about seeds,” he said. “We’re going to show both edibles and ornamentals…to visually tell our guests about what plant breeding has done for their food and their ornamental plants.”

The display will be in front of the Land Pavilion between March 1 and May 31 and will include signage explaining the importance of seed and plant breeding and some special activities. “There’s no better storyteller than Disney,” said ASTA CEO Andy LaVigne. “We’ve got two days where we’re going to be able to make four presentations to participants about the seed…We really appreciate the chance to get in there and tell a story with master storytellers.”

Listen to the announcement here: Disney horticulturist Eric Darden and ASTA CEO Andy LaVigne