Branding Sustainable Soy at #NAFB16

Jamie Johansen

16nafb-40-copy-editedThe U.S. Soybean Export Council (USSEC) tackled NAFB’s Trade Talk with policy priorities from the global soybean perspective. USSEC board member and American Soybean Association (ASA) Director, John Heisdorffer, calls Iowa home where he specializes in diversified agriculture. Soybeans and corn are major crops while swine production fits nicely in between.

John said, “I hope the Administration looks again at the Trans Pacific Partnership (TPP). I hope they will see what we as farmers see and thats a great economic boost. TPP can bring anywhere from $85 to $115 million a year to the U.S. economy. That is significant.”

Beyond trade, the U.S. soy industry is focused on sustainability and they understand it’s importance to their international buyers. U.S. farmers are a critical part of that story and John shares how USSEC ensures that quality, consistent and sustainable product.

“USSEC developed a Soybean Sustainability Assurance Protocol, which is a certificate our customers can use showing we have sustainably grown crops. Our government has set up regulations that we follow which makes our crops and our lands sustainable.”

With the huge soybean crop this year, John also shares his thoughts on the market and stresses the need to sell more. Listen to my complete interview with John here: Interview with John Heisdorffer, USSEC Board & ASA Director

View and download photos from the event here: NAFB Convention Photo Album

Coverage of NAFB Convention is sponsored by Coverage of NAFB Convention is sponsored by BASF
Ag Group, Audio, Exports, NAFB, Soybean, USSEC