National Collegiate Congress Offered for Ag Students

Kelly Marshall

AgChatOn April 2, 2016 college students will participate in the AgChat Foundation’s 2016 Collegiate Congress.  Sponsored by Dow AgroSciences, and held at Dow’s headquarters in Indianapolis, the event offers students the opportunity to network with members of the industry while learning how to communicate with consumers to share their stories.

“The inaugural Collegiate Congress provided a solid framework as I strive to advocate for agriculture to my highest ability,” said Lexi Marek, 2015 Collegiate Congress alumna and 2016 Collegiate Congress planning committee member. “This event provides excellent networking with speakers and peers leading to future opportunities.”

Sessions will focus on strategic communication techniques, time prioritization and agricultural advocacy while expanding networks to incorporate consumer-facing messaging. Additionally, participants will learn about organizing on-campus events, digital content calendars and interacting with consumers.

“Our fast-paced society applauds short attention spans and convenience, which is vastly altering the way consumers receive information. This often leads to consumers’ fear-driven, perceived wants overriding scientific facts in regards to many aspects of the agricultural and food industries,” said Jenny Schweigert, AgChat Foundation executive director. “Collegiate Congress was established to equip young, agricultural leaders with the appropriate tools so they are not only able, but also prepared to connect beyond their typical networks.”

Early-bird registration and the discount rate apply until March 1, 2016.  Learn more about sponsorship opportunities by contacting Jenny Schweigert at execdir@agchat.org.

Ag Group, AgChat, Education