Field Notes from Koch Agronomic Services

Crisis Communications – Are You Prepared?

Jamie Johansen

New Holland ZimmPollOur latest ZimmPoll asked the question, “What’s mass media’s impact on consumer food opinion?”

This poll made it clear that mass media does impact the opinions consumers have on food. Is this a good thing or bad? It seems good news doesn’t make front page. How do we get consumers to look at the science behind the food they eat? Maybe that should be an upcoming ZimmPoll.

Here are the poll results:

  • Big – 71%
  • Small – 19%
  • None – 0%
  • Doesn’t matter – 10%

Our new ZimmPoll is now live and asks the question, Does your agribusiness/operation have a crisis communications plan?

Consumers are more interested than ever about our diverse food supply. We as an agriculture community have a great challenge when it comes to communicating in an ever-changing world where information is just a click away. Agribusinesses and farming/ranching operations need to be proactive in communicating with the consumer. Do you have a crisis communications plan set in place? Have you had to use it?

ZimmPoll