Thanks once again to Alltech for supporting young agricultural journalists via the IFAJ-Alltech Congress Boot Camp. During their camp they took a look at how agribusiness can implement new technologies and increase on-farm efficiencies to feed an ever increasing global population as well as their role in communicating these advances. Amy is pictured with Owen Roberts, vice president of IFAJ and Ann Hess, North America Field PR manager for Alltech. You can find more photos of “Amy in Action” in my Congress photo album (link below).

Held prior to the IFAJ congress in Scotland and jointly with the IFAJ/Agriterra Master Class, the intensive journalistic boot camp-style workshop focused on the theme of innovation with recipients of the IFAJ-Alltech Young Leaders Award discussing agribusiness issues from around the world and further developing their skills through social media applications, a news conference with the United Kingdom minister of agriculture and guest farm, news and industry panels.

Fergal McAdam, sales manager for Alltech Ireland, presented “An Alltech Perspective on Innovation and Sustainability” where he led a discussion on how consolidation, efficiency and innovation are key factors in feeding nine billion people by 2050. McAdam also shared the results of Alltech’s latest initiative, the EPS program, launched with more than 14,000 cows on 58 farms in 19 countries in Europe last year. The program uses a number of tools to measure each farm’s efficiency levels, and then gives customized nutrition and management recommendations for that farm to increase profitability and improve sustainability.

2014 IFAJ Congress Photo Album