New Holland’s Operation Blue Force is underway in California. This is a series of training events for dealers. They get out on the farm to ride and learn about what’s new from New Holland.

Here’s Mark Hooper, Director of Marketing in North America for New Holland, explaining what we’ll be doing today. I’m part of a group of ag media folks who are getting our turn today. I’ll be out in the field and have lots to share with you when I get time. This is going to be fun.