BASF Technical Market Manager for Herbicides Luke Bozeman is surrounded by a bevy of beauties here at NAFB Trade Talk. Left to right around Luke are Courtney Reigh and Amy Jensen with Padilla/CRT; Sandi Wilson, Pat Morrow and Hillary Jaworski of BASF.

We talked with Luke to get the latest update on Engenia™ herbicide and the BASF On-Target Application Academy (OTAA).

Engenia is the BASF herbicide being developed for dicamba-tolerant soybeans and cotton. Luke says all the field trials this year went well and the launch is basically just waiting on approvals. “Regulatory reviews are progressing nicely and we’re expecting to be in the marketplace following the approval of the dicamba-tolerant soybeans and cotton which looks like it could be 2015,” he said.

BASF’s OTAA just finished its second year and Luke says they plan to expand the program’s reach in 2014. “We’ve had over 3,000 growers come through our training events,” he said. “In 2014 we’ll be developing an on-line tool that will allow growers, at their convenience, to source the most up-to-date information on application technologies.”

Find out more from Luke here: Interview with Luke Bozeman, BASF

2013 NAFB Convention Photo Album