A man who has deep ties to farming has been tapped as head of Wells Fargo’s National Food & Agribusiness Division. This company news release says Rob C. Yraceburu, a fourth-generation family farmer who holds both a bachelor’s in agricultural business and a master’s in agricultural economics from California State University Fresno, will lead the group’s expansion to untapped markets in the Midwest and East:

Yraceburu takes on the new role after leading Wells Fargo Commercial Banking operations in Southern California since 2008. Before that, he served from 1999 as regional manager in Bakersfield, Calif., where he doubled Wells Fargo lending to agriculture in less than a decade. In that same period, he also increased the bank’s market share to become the leading financer of agribusiness in surrounding Kern County, one of the most-productive agricultural counties in the U.S. In all, Yraceburu worked over 25 years in several finance positions for the company in California’s Central Valley, a huge agriculture region where over 400 crops are produced.

“Wells Fargo has been committed to the U.S. food and agriculture industry through numerous economic cycles,” said Perry Pelos, the head of Wells Fargo Commercial Banking. “Rob and his team will leverage Wells Fargo’s national reach and financial strength to grow our support of an industry that is vital for every single person in America.”

Yraceburu believes they’ll have a great opportunity for Wells Fargo to grow its food and agriculture business in the Midwest and particularly in the East.