The Blogging Beef Board CEO

Chuck Zimmerman

sustainability-spheresThe CEO of the Cattlemen’s Beef Board, Polly Ruhland, is blogging during her 2013 Eisenhower Fellowship for International Leaders which is taking her to Japan and Taiwan. The blog is, pencilplow.

“Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from a cornfield.” ~ Dwight D. Eisenhower

Here’s an excerpt her most recent post from Tokyo.

Every Monday through Friday, buyers of Waygu and other extremely high-quality domestic beef for outlets in Japan visually appraise hanging carcasses at Tokyo Market, where they sell them one at a time. This is a private auction and being granted entry is difficult for outsiders (thank you again, Eisenhower network). I had an unexpected invitation that arose on the evening we arrived in Tokyo, made possible through Takeichi-san (EF Fellow 1995). Ogawa-san, president of Ogawa Chikusan Kougyou Co., the harvest facility attached to the auction, narrated a tour through the auction and the plant. The 800 or so carcasses a day move slowly down the line as a small group of buyers appraise them with flashlights illuminating the ribeye the same way meat inspectors do in the U.S. The electronic board above each carcass flashes key information (including the name of the farmer/breeder) and the bids skyrocket. This is where the most expensive, highly marbled beef in Japan sells. For occasions like weddings and other important social gatherings, this is the type of beef Japanese people want to serve their guests. And it goes out the door here daily, one single, perfectly prepared carcass at a time. For occasions or clientele with slightly lower budgets, quality U.S. beef makes an excellent substitute.

The graphic comes from the 2002 University of Michigan Sustainability Assessment (pdf). Polly uses it because she is “dedicated to improving the triple bottom line of sustainability (social, environmental, economic–or people, planet, profit) for agriculture in a country that often takes food availability and security for granted.”

Ag Group, Beef Board, Blogging, CBB