For the first time, people attending World Pork Expo, June 6-8 in Des Moines, Iowa, will be able to get the latest Expo information with a customized smartphone app. With half of today’s mobile subscribers owning smartphones and National Hog Farmer reporting that about 30 percent of its readers access the Internet using their phones, this new app is designed to help attendees make the most of their Expo visit. The National Pork Producers Council (NPPC) and National Hog Farmer partnered to develop the app for Apple, Android and Blackberry mobile devices.

The World Pork Expo mobile app will provide up-to-date information and locations, including a complete list of the Expo’s exhibitors, a map to navigate the show and much more. The app will enable attendees to plan their day by selecting business seminars and special events to place on their personalized calendars. It also provides trade-show contacts and exhibitor descriptions, profiles of meeting activities, and a place for users to take notes.

The World Pork mobile app can be downloaded free of charge by searching “World Pork” in the Apple Store, Android Marketand Blackberry’s App World. People also can connect to an online dashboard for easy access for downloading the app.