2012 Agri-Marketing Conference Excerpts

Chuck Zimmerman

ZimmCast 347In this week’s program you’re going to hear why the Agri-Marketing Conference is such an important program to have on your schedule each year.

I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. Let’s get started in show order with Peter Sheahan. Peter talked about “Making it Happen: How To Turn Good Ideas Into Great Results.” Peter talks about how you take good ideas and then execute. It’s in the execution that you take those ideas and innovate!

Next we’ll move along to Ross Shafer who spoke on “Are You Still Relevant?” Of course we’d all like to think we’re relevant. One of the first things Ross says that sticks with me is the idea of “quit going to ag meetings.” He highly suggests going to meetings for other industries. He says that you’ll hear ideas in those meetings you’ll never hear in an ag meeting. That might be just what you need to stay relevant!

And finally we’ll visit with Scott McClure, Brighton Agency, who was our Vice Chair of this year’s NAMA Conference Planning Committee. Scott says the success of this year’s Conference is a combination of the enthusiasm in our industry and the coming together of one of the largest gatherings of people we’ve had in a decade. Scott also says he worked on a great planning committee this year and gives them the credit for coming up with a really good program that included speakers like Peter and Ross.

Listen to this week’s ZimmCast here: 2012 Agri-Marketing Conference Program

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, for their support.

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