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The Next Big Thing In Ag Communications/Social Media

Chuck Zimmerman

I tweeted this yesterday morning, “Chuck. What’s the next “big” thing in ag communications/social media?” I get asked a lot. What do you think?” And I got replies thank you very much. Here are some of them:

From Twitter:

currently, Pinterest RT @AgriBlogger: “Chuck. What’s the next “big” thing in ag communications/social media?” What do you think?

Pinterest RT @AgriBlogger: “Chuck. What’s the next “big” thing in ag communications/social media?” I get asked a lot. What do you think?

Understanding integration of new technologies, forces & needs. Are you agile enough to adjust? RE: next big thing in ag comm/sm @AgriBlogger

@AgriBlogger I think #Pinterest…..

@AgriBlogger Rural #4G LTE and the smart #farm #app revolution?

@AgriBlogger Video, both one-on-one , group and broadcast streams are the next wave in social media.

Rise of the App Internet http://bit.ly/xu9GSz MT @AgriBlogger: What’s the next “big” thing in ag comm/social media?” What do you think?

From Facebook:

If we knew, it wouldn’t be the next “big” thing. I think Pinterest is catching a lot of momentum though. Google+ doesn’t seem to be getting much traction though. Probably the next “big” thing hasn’t arrived yet or we just aren’t aware of it.

We almost have it today but a “reality tv” show about the farm. That is correct and unbiased (well maybe slanted a little our way)! You could be the leader Chuck. BTY, I don’t want to be in it.

So there seems to be one word that’s popping up enough to take a look and that’s Pinterest. Hopefully I won’t get in trouble here but I have been aware of Pinterest for a while since my daughters use it and have showed it to me. I looked at it and mostly saw fashion photos and thought, “This is not for me.” Interestingly, the responses above mentioning Pinterest are all from women. I’m not sure what to make from that but . . . If you search “agriculture” in Pinterest you’ll find a couple of boards and some pins. “Pinterest is an online pinboard.
Organize and share things you love.” How about agriculture photos and images? Maybe this is a good place to share your farm message!

You’ll also notice in the responses that mobile apps and 4G LTE are mentioned. I personally agree with this. We’re going to see more and more use from mobile devices and the apps that let us do customized tasks.

Please feel free to add your thoughts via comments.

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