The Alliance to Feed the Future was announced during National Ag Day activities by Dave Schmidt, President, International Food Information Council. There are already 48 who have joined the Alliance. Their goal is “building understanding and promoting the benefits of modern food production, processing and technology.” The reason? “As misperceptions about modern food production and technology become increasingly common, a new alliance has formed to better articulate how our food is produced.” He made the announcement during the luncheon and you can hear his announcement here: Alliance to Feed the Future Announcement
I also interviewed Dave and asked him about his organization as well as the newly formed alliance. You can listen to my interview with Dave here: David Schmidt Interview
More about the Alliance:
Members span all sectors of the food value chain and include professional societies, commodity groups, industry and academia to coordinate via the Alliance to help multiply the effects of their individual and joint efforts to tell the true story of modern food production.
“The more consumers understand how their food is produced, the more they can appreciate the role modern agriculture plays in providing safe, affordable, and nutritious food” says Dave Schmidt, President and CEO at the International Food Information Council, who coordinates the Alliance. “The Alliance will be a clearinghouse of resources to increase consumer understanding of this role.”
2011 National Ag Day Photo Album