Did anyone catch the documentary of I Am Angus on RFD-TV last night? I’m sorry I missed its debut, but I have already heard great things about the program.
According to a recent press release by the American Angus Association, “I Am Angus is a one-hour documentary featuring the stories of people whose lives are defined by Angus cattle and Angus beef. The program also included two informational segments about Association programs and services designed to strengthen the economic position of cattle producers.
Film footage from the 1940s, 50s and 60s – narrated by radio great Paul Harvey in 1949 — will feature Angus farms and ranches, and showcase the dramatic changes in beef production, selection and marketing during the last 60 years.”
Did you watch the program last night? If so, what did you think? I’ll be waiting to watch the rerun. Even without seeing it yet, I’m sure it was a great way to boost the Angus brand and also tell the beef production story. Congratulations to those involved.
Amanda, thanks for the compliments! If you would like to watch the program online you can visit http://www.angus.org and click on the video link on the left hand navigation bar or search “I am Angus” on YouTube.com. My favorite segments are on the history of the National Western Stock Show and what Oregon ranchers are doing to create sustainable environments for the Columbia Whitetail Deer that were once close to extinction.