John Walter is Social Media Superstar
Media Industry News selected one of our own as a Social Media Superstar. He’s John Walter, Successful Farming Executive Editor. John knows where we’ve been when it comes to convincing agrimarketers that farmers are like “regular people” when it comes to new and social media. Congratulations to him for this recognition!
Walter was one of the founders of Agriculture.com, the online community of Successful Farming and the very first website of any Meredith publication. Since then, Walter has constantly strived to create new online resources for farmers that can make a real, and profitable, difference for their operations. Most recently, he helped launch Farmers of the Future (www.farmersforthefuture.com), a social network for young and aspiring farmers.
“A lot of people in ag seem to think the jury is still out on whether or not farmers are going to embrace social media, reminiscent of the debates I heard about farmers and the Internet,” says Walter. “It’s clear that farmers have figured out how to make the Internet an integral part of their operations. And the farmers who continue to incorporate social media tools into their business mix are the real innovators who will be the future of production ag. That’s the audience we’re reaching with both our print and online media properties.”
Pictured are John (left) and Successful Farming’s Jeff Caldwell, Multimedia Editor with their recent MIN Integrated Marketing Awards.
In this week's program Chuck talks with Mike Adams, AgriTalk.
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[...] John Walter is Social Media Superstar – He’s John Walter, Successful Farming Executive Editor. John knows where we’ve been when it comes to convincing agrimarketers that farmers are like “regular people” when it comes to new and social media. Congratulations to him for this … [...]
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