This week’s ZimmCast features two interviews done at the National Association of Farm Broadcasting annual meeting last week in Kansas City.

We have been attending the NAFB convention since 1985 and some things never change – like Ted Haller, for example. But, other things – like Ted’s hair – do change, and in recent years that has been the emphasis on usage of the Internet and social media. Teddy presented us with findings from Internet Ag Information Usage Study that surveyed farmers and ranchers about their Internet access practices and preferences for agribusiness information, including use of the mobile Web. That study will be available on the NAFB website for members to access.

Meanwhile, Dr. Emily Rhodes of THE Ohio State University (who is also a Gator), did a study of farm broadcasters and journalists about their usage of the internet and social media tools like Facebook and Twitter. She had some interesting findings and her main message to the media was that utilizing these tools helps us reach new audiences to get the positive message about agriculture to the general public.

Thanks to AgWired Sponsor, Fluidigm, for their support of the ZimmCast. Be sure to check out the combined NAMA/NAFB Flickr photo album for lots of pictures from both events last week.

You can listen to this week’s ZimmCast below.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page.