Case Study in Social Networking
ZimmComm client, Renewable Fuels Association, posted an interesting comment in it’s latest e-newsletter about using social media that I thought you might be interested to read.
A case study in social networking: This week the RFA saw what social networking efforts like Twitter can produce. A “tweet” from Missy Ruff, RFA’s Market Development Manager, about the opening of this station warranted the attention of numerous bloggers and online publications, but in particular, the attention of a DTN writer.
This led to a communication exchange that involved RFA staff providing information on E85 development efforts, and ultimately led to a story published in DTN.
Twitter is just one social network that RFA staff is using to increase consumer awareness and balance information exchange.
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In this week's program Chuck talks with David Armano, Global Innovation and Integration.
