AgWired

Communicating Renewables Summit

ZimmCast-207 - Communicating Renewables If you’re involved in getting the message out about renewable energy then there’s a new conference just for you. It’s the “Communicating Renewables Summit.” In this week’s program Cindy talks to conference founder, Joanna Schroeder, 4RCommunications.

Some of you probably know Joanna from her days at the Ethanol Promotion and Information Council (now Growth Energy). ZimmComm New Media and Domestic Fuel are media partners with the Summit.

The Summit takes place April 21-23, 2009 in Minneapolis, MN at the Hilton Minneapolis.

Energy Security. Economic Viability. Environmental Sustainability. Core benefits of the alternative energy industry. But how do you most effectively communicate these benefits without losing credibility with your target audiences? The first annual Communicating Renewables Summit is the only conference dedicated to the success of communicators working in the alternative energy industry. Discussions will cover issues such as: One Message Does Not Fit All; Common Pitfalls Felling Communicators Engaged in an Issues Management War; Sink or Swim: The Importance of Unification of Messages; Developing Media Relationships in a Hostile Environment; the Role of Public Policy in the Short-Term Viability of the Alternative Energy Industry; and more.

This week’s program ends with music from the Podsafe Music Network. It’s called, “To The Summit,” by Jon Schmidt. I hope you enjoy it and thank you for listening.