MINTREX is Poultry MVP

Cindy Zimmerman

International Poultry Expo 09The 2009 International Poultry Expo is officially underway here in Atlanta at the World Congress Center where about 900 companies representing all aspects of the poultry industry have their products and services on display at the huge trade show. According to IPE, the show is the world’s largest display of technology, equipment, supplies, and services used in the production and processing of poultry and eggs and for those involved in feed manufacturing. All segments of the industry are represented here from feed milling, hatchery, and live production to processing, marketing, and support activities.

International Poultry Expo 09The cost of feed and minerals is one of the top concerns for the poultry industry right now – and that is where Novus International hits a home run for producers. I talked with Jim Richards (center), manager of cell biology research for Novus, about one of their all-star products for poultry – MINTREX, which is a highly cost effective source of organic trace minerals designed to optimize productivity and health and is the only mineral product on the market that provides residual methionine for nutritional use.

“We’ve been quite successful in lowering total trace mineral inclusion rates in diets and still see really good performance,” Jim says. “So you can feed less and the animal still does well.”

And if you can cut your mineral inclusion by 50 percent Jim says, “That’s a really good thing, for the producers to save money, a good thing for the environment – it’s a win-win all the way around.”

Listen to that interview here: ipe-09-richards.mp3

You can also download the interview with this link (mp3).

IPE/IFE Photo Album

AgWired coverage of International Poultry Expo is sponsored by:

Audio, Feed, Novus International, Poultry, Poultry Expo