For quite some time, the technology gurus have been excitedly promoting Twitter and it’s benefits. Sure, the concept is simple…

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Yet, I remain skeptical about incorporating it into my life. When I first heard about Twitter, I couldn’t imagine the practical uses of Twitter from the standpoint of a cattle producer. As a busy college kid, I didn’t foresee myself keeping up with another online account to go along with Facebook, MySpace, my blog Chewing The Cud, my blog/newsletter BEEF Daily and my FOUR email accounts. And, as an ag journalist, I wasn’t quite sure how it could be incorporated into professional reporting. I mean, do people REALLY want to know what I’m doing all the time?

Now, I’m an avid reader of blogs, and one of my favorites is Confessions of The Pioneer Woman. She was a city girl that grew up on a golf course in Los Angeles, and she fell in love with a Oklahoma cattle rancher, had four children, and cooks calf nuts for supper. She details her country life on her blog with recipes, photography tips, ranch stories, and home improvement posts. She works in videos, voting and reader interaction into her blog. She has thousands of readers from all over the world. In brief, she is a great blogger and user of new media. It was with Ree, the pioneer woman, that I finally discovered just how effective Twitter could be.

She posts her Twitter messages on her website, and I realized how interesting they were. Some talked about what she was having for supper, others described the chores she was doing on the ranch…nothing was relevant to anything important, but I still cared what she had to say.

So I jumped on the bandwagon, and I created an account. I think it’s time you joined the frenzy, too! Start your account and discover the possibilities. It could be your most successful marketing move!