This week’s ZimmCast is being sponsored by DTN and The Progressive Farmer. “DTN and The Progressive Farmer deliver the right content to the right audience across multiple media platforms—it all adds up to you moving the needle with producers now.”

Last week’s World Dairy Expo provided another opportunity to see a lot of my friends in the agricultural marketing world. One of those is Stephanie Gable, Novus International, pictured here (left) in her booth at World Dairy Expo. Stephanie is now the Marketing Manager for Ruminents which is a global position and one that will have her visiting a number of countries. She’s still planning to stay active in NAMA too. In fact, she attended the local Badger Chapter reception because the networking opportunities the organization provides are a big help as she moves into a new area of agribusiness.

I also spoke with Lindsay Hill, ABN Radio, about their website makeover. One of the things that I noticed right away was the emphasis on the ABN Radio brand vs. the BARN. First of all, Lindsay says visitors to the website will find a lot more content. She says they did a lot of back end work that has made it easier to post embedded audio and video. When it comes to the brand, they decided to utilize ABN Radio for their radio network because of its 36 year history. They’re using the BARN brand for their non-radio products like video. I found it interesting that the most visited pages on their website continue to be their personal blogs!

The program this week ends with music from the Podsafe Music Network. This one is called “When The Dairy Caught on Fire” from MARC GUNN. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: ZimmCast 190 (17 min MP3)

Or listen to this week’s ZimmCast right now:Interviews with Stephanie Gable and Lindsay Hill - ZimmCast 190

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