I’m not going to get all political on you here, just using this YouTube video as an example of how to use new media. Our Missouri Governor Matt Blunt made a very major announcement yesterday afternoon that he would not be running for re-election to a second term. No other hints or allegations and it has surprised a lot of people. But after making that announcement on YouTube he’s created some great buzz.

Put on your new media hat for a minute and think about how you announce a new product or service. You send out a press release, maybe you hold a press conference and of course you promote it in your trade show booth. What if your President or CEO made a simple, personal statement and even demonstrated it on a video clip that’s uploaded to YouTube? Got courage enough to try?

I just looked at my YouTube account and the 111 video clips I’ve uploaded have been collectively viewed over 172,000 times. One of the video clips on the John Deere product introduction last year has been viewed over 15,000 times. How many times have the video clips you only put on your website been viewed/downloaded?

By the way, as of this posting the video has been viewed over 7,000 times and 3,700 times (posted twice for some reason) since it was posted late yesterday afternoon.