It seems like these two companies are sure working together a lot lately. You can listen to BASF’s director of business operations talk about Headline here.
BASF Corporation and Monsanto Company announced a co-promotional agreement today that will see each partner’s sales force promote Headline fungicide from BASF – an ideal combination to help corn and soybean growers improve yields and manage risk.
“Today’s agreement is significant for BASF and Headline,” said Markus Heldt, Group Vice President, North America, BASF Agricultural Products. “We’re seeing a lot of momentum for Headline fungicide driven by outstanding results from growers who applied Headline last year. This agreement provides another platform for us to take that message and share those success stories with even more corn and soybean growers.”
The agreement, which covers marketing to corn and soybean growers nationally, recognizes that successful growers are looking for crop production system solutions that are proven to boost yield and reduce their risk.
Under the agreement, Headline will be promoted in Monsanto’s Roundup Rewards program.