The “Let’s Get A Sports Figure” strategy is still alive and well. The American Egg Board is teaming up with soccer star Kristine Lilly. They’re offering tips on healthy eating for active kids. It’s nice to know that not all kids are fat, lazy video game players. Seems that way sometimes from all the news media.

It’s that time of year when children trade in their school supplies for soccer cleats, skateboards and swimsuits. And moms know best that active kids are hungry kids. In fact, 98 percent of moms agree that healthy snacks give kids the nutrients and energy they need to perform well in sports and other summer activities, according to a new survey by the American Egg Board. However, more than three-quarters (76 percent) of moms admit they need help finding healthy snack ideas that are also kid-approved. In response, the American Egg Board has teamed up with U.S. soccer great Kristine Lilly and sports nutritionist Elizabeth Ward, MS, RD, to educate moms on how they can provide healthy snacks that keep kids fit, satisfied and energized all summer long.

I’m still not sure why food has to be “kid-approved” though. Where I grew up you ate what was put in front of you or you went to bed hungry!