Here’s the new logo for Mycogen Seeds. It’s their way of showing the close “alignment” with Dow AgroSciences.

“One of the primary drivers for this decision is our business strategy to align with the ag chem business, making our product portfolio one of the most diverse and balanced in the industry,” Doug Vail, Sales & Marketing Leader, Mycogen Seeds, says. The new logo will also help Mycogen Seeds accomplish its goals of increased name recognition and awareness. The logo prominently features the Mycogen Seeds name in red and uses graphic elements of the Dow AgroSciences product trade dress, such as the furrows, which support the company’s alignment strategy with the northern crops markets.