Sirius Names New VP of Marketing
You may be wondering. What’s Sirius got to do with ag communications? Well we might be surprised how many of these Sirius and XM satellite radio receivers are out there in trucks, tractors and combines. I’d sure like to know. I’ve written to them before trying to get them interested in some good ag news programming without much success. Hoever, today Sirius announced a new marketing director. What do you think the chances are that he’d have some influence with the programming department? Would he see ag as a good target for his product? On the surface you’d think rural customers would be a target but I’m wondering if the numbers are there to make them care.
SIRIUS Satellite Radio announced today the appointment of Martin Lee as Senior Vice President of Marketing. Lee will be responsible for all aspects of SIRIUS brand marketing and will report directly to Scott Greenstein, President of Entertainment and Sports, who will continue to oversee all marketing efforts. Lee, who was recently selected as 2005 Marketer of the Next Generation by Brandweek magazine, brings a wealth of national and international experience in product and brand marketing to SIRIUS, including eight years in consumer electronics.
Marketing to the country lifestyle people is the topic once again of this week's program.
2 Comments
Dwayne Leslie
Hi Chuck, been meaning to send you a comment for a long time. Your Sirius comments about agriculture finally made me start typing.
I bought a Sirius a few months ago. I spend alot of time on a tractor in the summer, and alot of time on the road in the winter for http://www.farmauctionguide.com.
Considering how Canadian radio is limited by archaic content regulations, satellite radio is taking over here in a big way even though it is technically illegal for us to use in Canada.
The only time I go back to my local station is for the noon hour at our local station which is full of information and markets. But with web enabled cel phones now, I don’t neccesarily have to wait for somebody to give me outdated market information anymore.
The only thing better than Sirius, is listening to the Zimmcast and other farm commentary podcasts on my Ipaq.
Farmers spending so many hours on the tractors should be jumping on the Ipod bandwagon in a big way. Especially in Canada now that the NHL is back!
Keep up the great work.
Dwayne Leslie
http://www.farmauctionguide.com
AgWired » The Birth of the Global Auction Blog
[...] This thing apparently was “born from one farmer’s struggle to find farm auction listings on the Internet.” That farmer being Dwayne Leslie, Portage la Prairie, Manitoba, Canada. I’m posting this since Dwayne commented on my recent article about Sirius satellite radio. He subscribes to the ZimmCast and I’m sending him an invitation to be my guest on an upcoming program. This auction guide business looks like it has turned into serious business for Dwayne. [...]
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