Another company announces a website revamp. I am not on high speed here in the airport so I only got a short time to look at the new MachineryLink website. It looks pretty simple and “clean.” By clean I mean uncluttered with too many images and other stuff. I like the fact that you can listen to interviews in the news section!! They ought to consider an RSS feed of their releases though. Ag communications people need to listen up on this! If you wonder what I mean just give me a call and I can even set it up for you.
I’m about to board for Switzerland where I will be spending some time with Kelly Schwalbe, BCS Communications, a KC, MO company that does work for MachineryLink. I’ll bring up some ideas with him and see what he thinks.
MachineryLink, Inc., announces that it has redesigned and improved its Web site, www.machinerylink.com, to make it more informative and functional for farmers wanting to better manage their machinery assets or looking for equipment leasing options.
Doug Ballou, vice president of marketing for MachineryLink, Inc., says the increased use of the Internet among farmers, combined with the growing popularity of asset management and shared utilization of equipment, created the need for a more comprehensive Web site.
“More farmers are searching the Internet for information on alternatives to owning seasonal equipment such as combines, tractors and cotton strippers,” Ballou explains. “As a leader in the concept of shared utilization of machinery, we believe it’s important to provide the current, in-depth information and other financial tools and resources on the topic that farmers will find useful.”
Ballou adds that visitors to the new MachineryLink Web site will find more information from a number of qualified sources, as well as links to many organizations that provide asset management information and equipment solutions. In addition, the company has improved its widely used marketplace site for buying and selling used machinery.
For more information contact Christy Borrowman at 816-474-3166.