Thanks to Tom Biro at AdJabs for the heads up on this. First I heard about it. Here’s a creative use of blogging! Hello, are you listening? He says that Fargo-based Sundog created the on and offline campaign. Very cool looking to me.

GoE Launches its “Summer Road Trip”
GoE Guys hit the highway to raise awareness and encourage ethanol use

Bismarck, N.D. (June 8, 2005) — GoE, North Dakota’s own brand of ethanol-blended fuel, is launching the “GoE Summer Road Trip” in an effort to raise awareness and encourage all North Dakotans to use ethanol-blended fuels in their cars, boats, lawn mowers and anything else that runs on gasoline. The “GoE Guys,” three gregarious college students in a white car, decked-out in GoE decor, are taking the Road Trip across North Dakota on three separate weekends in June, July and August. They will be searching for fun, funky and unusual events and sites found only in North Dakota. Along the way, they will be committing “Random Acts of Ethanol” – stopping at local petroleum retailers and buying lucky drivers a tank full of GoE fuel. Their antics and adventures will be chronicled in an online Web log (blog) and through posted photos on the GoE Web site: www.GoEfuel.com. In addition to the Random Acts of Ethanol, the GoE Guys will encourage all North Dakotans with a valid driver’s license to register to win a year’s supply of GoE either in person or online. “The GoE Summer Road Trip is an unexpected and fun way to help raise awareness about ethanol’s benefits for the economy and the environment,” says Kim Christianson, program manager of the State Energy Office. “The GoE Guys are hitting the highways of North Dakota to help remind people to make ethanol their fuel of choice as they enjoy the summer driving season.”

For more information contact Kim Christianson, North Dakota Department of Commerce, 701-328-4137.