In an article on Economist.com today they write about some amazing predictions for online advertising this year. Remember when “banner” ads were just getting started and we kind of laughed about them being “serious” advertising?
The online ad attack
Apr 27th 2005
From The Economist print edition
Online advertising is becoming a serious rival to the traditional sort. Google’s new advertising service could make the internet an even more valuable marketing medium
THIS year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America’s three big television networks, ABC, CBS and NBC, predicts Advertising Age. It will, says the trade magazine, represent a “watershed moment” in the evolution of the internet as an advertising medium. A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
Excerpt from story online today.