How To Get More Publicity Than The “Others”

Chuck Zimmerman

A friend told me about a comment he heard the other day from an ag group leader here in Missouri who was complaining that the Missouri Corn Growers Association (MCGA) seemed to be quoted and heard in the news more than his group.

The reason is pretty simple. MCGA is doing more media outreach, which includes sending Talking News Releases with sound bites and images to radio, tv and newspaper reporters all over the state.

Take yesterday for example. MCGA had ZimmComm prepare a Talking News Release (click on the link to download the file) on behalf of Mid-Missouri Energy to announce their physical plant’s opening day. We sent the same release to all reporters. Since the audio files are available by hyperlink from our website a reporter can choose to listen and download or not.

MCGA has proactively been assisting efforts like the one at Mid-Missouri Energy for the benefit of all Missouri corn growers. By making sure that this release went out they are better communicating with the public and their own membership.

This was a good story for reporters because it was timely and the plant has a significant impact on the economy, especially in its local region.

The best part for MCGA was that they gave ZimmComm a heads up by email that they wanted the release done. We took it from there. All MCGA’s Communication’s Director, Fred Stemme, had to do was approve the final version! That’s why we’re here.

By the way, Fred is moving up in the world. He’s accepted the position of Vice President of Marketing with the National Corn Growers Association (NCGA) in St. Louis. I know why they picked Fred. He’s aggressive and progressive. That’s how you move up in this world. Congratulations Fred! ZimmComm hopes to be able to continue working with you in your new position.

Ag Groups, Audio