Delegates of the 2014 American Farm Bureau Federation Convention are a few of the lucky ones who get a sneak peak of the Farmland film. Directed by James Moll, USFRA is a huge sponsor of the documentary that takes you into the lives of farmers and ranchers across the county. Randy Krotz, U.S. Farmers and Ranchers Alliance (USFRA) talks about …
USFRA at AMS
The U.S. Farmers and Ranchers Alliance (USFRA) was well represented at the Ag Media Summit by Executive Director Randy Krotz, board member and Wisconsin pork producer Doug Wolf, and Communications Manager Lisa Cassady. The organization had a booth at the AMS InfoExpo to talk about what’s new at USFRA and I chatted with both Doug and Lisa about some of …
USFRA Appoints New Vice President of Development
Our good friend Randy Krotz has a new position with the U.S. Farmers & Ranchers Alliance® (USFRA®) as vice president of development. Krotz will lead initiatives which deal directly with industry partner relations, ensuring that USFRA will have the necessary short- and long-term resources to communicate and engage consumers, influencers and opinion leaders on a range of key crop and …
Credibility & Reputation Challenges Abound Online
Like many, when I look for information I go online first. With so much information out there, I often wonder if it is accurate. According to a new study conducted by v-Fluence Interactive, the information consumers search for regarding the production practices that put meat and dairy products on their kitchen tables, they are most likely to see the kind …