The US Farmers and Ranchers Alliance (USFRA) has a strong presence at the 2016 Commodity Classic, using the event as an opportunity to talk to farmers and ranchers about their consumer programs, all of which are working to bridge the trust gap that exists between farmers and consumers. Farmers are encouraged to stop by the USFRA booth during the event …
New Foundation Launched by @USFRA
The U.S. Farmers and Ranchers Alliance (USFRA) has launched a new foundation with a mission of furthering agricultural education and understanding of agriculture among America’s consumers including young people and millennials. The U.S. Farming and Ranching Foundation (USFRF) is the result of a collaborative effort led by the agriculture and food industry to expand the dialogue with consumers regarding food …
USFRA and Food52 Present “Day On the Farm” Video
America’s farms and ranches are as diverse as the men and women who run them. The U.S. Farmers & Ranchers Alliance (USFRA) is now offering an online video series to introduce consumers to the farms and farmers who grow their food. Created in collaboration with the popular online website Food52, there are four videos now live on the USFRA’s FoodDialogues.com …
USFRA Celebrates 5th Birthday
The U.S. Farmers & Ranchers Alliance (USFRA) marks a major milestone in it’s work to lead consumer dialogue on how food is grown in America. October represents five years since the 20 initial organizations joined together to make a shared vision into a reality. To visually highlight this historic occasion USFRA also released a birthday event graphic that illustrates several …
USFRA Chooses New Director of Communications
Kevin Aandahl has been announced as the new Communications Director of the U.S. Farmers and Ranchers Alliance (USFRA). The Alliance, an organization that fosters dialogue on food issues to build trust in America’s agriculture is excited to welcome Aandahl on board. “I’m very pleased that Kevin is on our team since he brings more than 25 years of diverse expertise …
Update from @USFRA at #FarmProgressShow
The U.S. Farmers and Ranchers Alliance (USFRA) will be just five years young this fall, but the coalition of agricultural organizations has experienced amazing growth in that short time. “We are at 93 affiliate organizations, which is largely unprecedented,” said USFRA CEO Randy Krotz, who notes that those affiliates represent a broad range of agriculture. “We have lamb, beef and …
USFRA Releases Sustainability Research
During the Farm Progress Show this morning, U.S. Farmers and Ranchers Alliance (USFRA) announced the results of a new survey on consumer views on farming and ranching sustainability. “For USFRA, no question about agriculture is off the table,” said USFRA chair Nancy Kavazanjian during the press conference. “We want to make sure farmers and ranchers are involved in the most …
What Does Sustainable Mean to the Consumer?
The 2015 NAMA Bootcamp was again held in Kansas City, MO. The event attracts those new to the world of agri-marketing or simply new to the agriculture community. Sustainability and the consumer was one breakout session which discussed how farmers and ranchers can communicate with food connectors and millennials about sustainability. U.S. Farmers & Ranchers Alliance (USFRA) CEO, Randy Krotz, …
Water is Focus of USFRA Toledo Food Dialogues
Last year’s toxic algae bloom in Lake Erie at Toledo, Ohio, that left half a million people without clean water, underscored the delicate balance that exists between farming and drinking supplies. So it’s no wonder the U.S. Farmers & Ranchers Alliance (USFRA) chose Toldeo as the site for the next Food Dialogues on Thursday, May 28, starting at 9 a.m. …
Farmland Wins PR Week’s Campaign of the Year Award
The FARMLAND documentary took top billing in the PR Week Awards’ Arts, Entertainment & Media Campaign of the Year category during the awards ceremony in New York last week. The awards recognize creative excellence in public relations programming and are viewed by the public relations industry as one of the highest honors. The national film release was supported and led …