Consumers like technology. The smartphone, the smart home and the smart classroom all encompass innovation and technology that helps improve people’s lives. Similarly, with agriculture continually evolving resembling every other forward-thinking industry, today’s SMART Farm utilizes technology to be more sustainable and efficient. To share personal stories about ways farmers and ranchers are using technology, U.S. Farmers & Ranchers Alliance …
New USFRA Board Members
The U.S. Farmers and Ranchers Alliance® (USFRA®) welcomed new board members this week representing the National Cattlemen’s Beef Association, Minnesota Soybean Research & Promotion Council and Nebraska Soybean Association. NCBA vice president Jennifer Houston of Tennessee, Rochelle Krusemark from Trimont, Minn., and Anne Meis of Elgin, Nebraska join USFRA’s 17-member Board of Directors and more than 100 affiliates and industry …
USFRA Offers Unique 360˚ Look at Farming
At the recent South Beach Wine & Food Festival, a national event showcasing the talents of some of the world’s most renowned chefs and culinary personalities, U.S. Farmers and Ranchers Alliance® (USFRA®) shared a one-of-a kind experience with event goers. Through USFRA’s new 360-degree video, which utilizes a virtual reality (VR)-style headset, booth visitors had a chance to experience life …
Introducing the SMART Farmer Podcast
We are pleased to introduce the very first SMART Farmer podcast which features interviews with the people who use data and technology to be more sustainable and to help build a smarter version of the American farm and ranch. In this first episode, U.S. Farmers and Ranchers Alliance CEO Randy Krotz talks about how people can relate to the SMART …
Presidential Inaugural Parade to Highlight Agriculture
RFD-TV has invited every tractor manufacturer in the nation to participate in the Rural Tractor Brigade that will be participating in the 2017 Presidential Inaugural Parade. Case IH, Challenger, John Deere, Kioti, Kubota, Mahindra, Massey-Ferguson and New Holland have all confirmed that they will be showcasing modern tractors when the parade broadcasts live on CNN, Fox News and MSNBC at …
Ag Groups Defend Sustainability of #GMOs
Agricultural organizations are doubling down on their defense of biotechnology as sustainable, after challenging Dannon for its pledge to eliminate genetically-modified ingredients from some products, citing that it improves sustainability. “There comes a time when we as farmers and ranchers need to step up and challenge when companies misinform consumers,” said U.S. Farmers and Ranchers Alliance CEO Randy Krotz on …
#Sustainable Farming Info from @USFRA
U.S. Farmers & Ranchers Alliance® (USFRA®) has just released a new animated video short and educational infographics highlighting sustainable farming and ranching practices to help answer questions consumers have about how food is grown and raised, including questions about sustainability practices on and around farms and ranches. “Sustainability is a vital part of our everyday lives as farmers and ranchers, …
USFRA Research Focuses on Consumers and Sustainability
Sustainability is the biggest buzz word of the day when it comes to food. That’s why the U.S. Farmers and Ranchers Alliance (USFRA) has spent a lot of time this year researching just what sustainability means to consumers and their food choices. USFRA Randy Krotz says they found out that while there seems to be no consistant definition of sustainability, …
#FoodDialogues to Celebrate MN #Water
If there is one issue that impacts everyone on the planet, it is water. That’s why the U.S. Farmers & Ranchers Alliance (USFRA) in collaboration with the Farm and Food Alliance of Minnesota, will host a Food Dialogues next week in Minneapolis called “A Celebration of Minnesota’s Waters.” “We’re addressing this as a celebration of water but also working to …
Huge Disservice to the Organic Industry
I like to use images and especially video to help tell a story. In this case, however, there is just no need to do so. The folks at the U.S. Farmers and Ranchers Alliance brought to my attention the rather disgusting work of the Clif Bar Family Foundation demonstrated by their Seed Matters initiative that features a profanity spewing animated …