AgWired

Quarry is taking the celebration of agriculture across the border.

Quarry Integrated Communications is using National Ag Day in the U.S. and National Agriculture Awareness Day in Canada (Jan. 28) as a platform to increase awareness and appreciation for one of North America’s largest and most significant industries among its non-agricultural teammates.

“The January and March Ag Day commemorations were introduced in Canada and the U.S. because agriculture is an industry that increasingly many people don’t know much about – particularly those living in urban areas,” says Bob Wilbur, Senior Vice-President, Agri-Food at Quarry. “We want to do our part as an organization that’s committed to agriculture to raise awareness for its vital role in our society. Typically, people think of farming as a relatively homogeneous, simple way of life. But it’s actually quite the opposite – a diverse, complex and technologically-advanced industry. We are seeking to educate our non-ag Q-mates on the important role agriculture plays in the global economy and in the everyday lives of consumers like them.”

Since I just did a post on Osborn & Barr why not another one. I learned on a phone call with the company this week that they’ve acquired a social media company, Elasticity, which is now a wholly owned subsidiary of the agency. They’re looking for a summer intern for the new division too.

Key Responsibilities:

Update, promote and publicize social networking sites for clients;
Develop and participate in blogs;
Manage content and increase supporter numbers on social networking properties such as Digg, Twitter, Facebook, FriendFeed, YouTube, Second Life, Care2, MySpace, Wikipedia, external blogs and more;
Online and database research and reporting responsibilities;
Adapting appearance of social networking presences to be more visually appealing;
Communicating with members and supporters of social sites and networks by using frequent bulletins and messages;
Researching and assisting in the creation of new applications;
Identifying new opportunities for engagement in social networking spaces.

These sound like the responsibilities every company needs to have in their staff.

I’m sure a lot of you are doing what you can to thank American farmers on National Agriculture Day. Feel free to share what you’re doing and include pictures if you have them. Here’s what Osborn & Barr is doing in St. Louis. Post Update: The photo is of the tractor described below mid day on Ag Day.

Tractor display and food drive at Kiener plaza fights hunger and champions regional agribusiness

Date and Location:
Friday, March 20, 2009
8 a.m. to 1 p.m. (Donations will be accepted during this time)
Kiener Plaza, 500 Pine St.