Farm Family Purchase Decision Influences

Chuck Zimmerman

During the NAMA Trends in Agriculture conference I visited with Sara Steever and Heather Covrig, Paulsen Marketing, about their new thought paper titled, “How Multi-Generational Farming Operations Make Major Purchase Decisions.”

Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to find out how farmers are making those decisions. The study verifies some of the logical assumptions you might make like how important the input is from older farm family members. They conducted fourteen interviews with farm families throughout the midwest.

Sara says one of the most fascinating thing that came out of their study is that there is a lot of brand assimilation in farm families and there are several reasons for that including, familiarity, consistency, integration and relationships. Basically, it’s influence that comes down through the generations. For agrimarketers, this offers some challenges to break through that influence. She says that decisions are being made throughout the year now without the traditional seasonality that we used to have.

You can listen to my interview with Sara and Heather to learn more about the study here: Paulsen Thought Paper

2011 NAMA Trends in Agriculture Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF
Agencies, Audio, NAMA

Learning About SipcamAdvan

Chuck Zimmerman

During the NAFB Trade Talk session I got a chance to learn more about SipcamAdvan with George Hackman, Development Manager (not pictured). This photo is of their Trade Talk booth which was busy with another interview.

George says that SipcamAdvan is based in Durham, NC with a full lineup of traditional chemistries that includes herbicides and fungicides. He says they’re looking to move into “biorational” products. These are “living organisms that we take from one part of the soil and develop into a product that can be applied to combat a specific pest, in agriculture and turf & ornamental.” An example of a product they’re working on now is Contans, a soybean product to treat white mold. George says these products are safe for the environment and the user and require less labeling requirements.

Listen to my interview with George here: Interview with George Hackman

2011 NAFB Convention Photo Album

Agribusiness, Audio, NAFB

Super Committee Heading for Super Failure?

Cindy Zimmerman

With a deadline looming for the so-called “super committee” to make super cuts in the federal budget, all signs are pointing to a super failure.

ncga at nafbThe committee was charged with making cuts that ideally would mean a new Farm Bill and that was a major topic of discussion with farm group representatives at the recent National Association of Farm Broadcasting Trade Talk.

“Passing farm bills usually takes about 15 months, and ironically, this one – if it happens – will be one of the quickest ever in history,” said National Corn Growers Association (NCGA) president Garry Niemeyer of Illinois, pictured here being interviewed with first vice president Pam Johnson of Iowa. He is concerned about budget cuts hitting agriculture more than other areas. “Everybody thinks that farmers are flush with money, which makes it pretty tough,” he said.

Listen to my interview with Garry here: NCGA president Garry Niemeyer

afbfIf, as it appears, the super committee breaks down and comes up with nothing, American Farm Bureau Federation economist Bob Young says it’s a whole new conversation as far as a farm bill is concerned. “Then we’ll be back to standard process and a much more challenging environment to write a farm bill with this Congress,” he said, noting that the agriculture committees have proposed cuts of about $23 billion for farm and food programs, which the industry believes would be fair.

“We want the super committee to work,” Young added. “If the United States cannot get our act together, the markets are going to be pretty exciting, which might be a polite way of putting it.”

Listen to my interview with Bob here: Bob Young with AFBF

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF
AFBF, Audio, NAFB, NCGA

Meeting Growing Export Demand

Chuck Zimmerman

At the recent NAMA Trends in Agriculture conference one of our panel discussions featured Tom Dorr, U.S. Grains Council. The panel topic was “Meeting the Growing Demand for Exports for Trade.” Thanks to Paulsen Marketing for supplying this video clip with Tom.

Much of American agriculture is dependent on international trade. What does this mean for the future if the ag industry in our country? NAMA Trends in Agriculture explored that issue with a panel that included Tom Dorr, the President and CEO of the U.S. Grains Council. Dorr shared his thoughts on what solid export policy for the U.S. should look like.

Agencies, Audio, Trade, USGC

Let’s Talk Turkey

Chuck Zimmerman

It’s Thanksgiving week and that means it’s time to talk turkey. That’s exactly what a new digital book from FarmFlavor.com does. It’s titled, Let’s Talk Turkey, and features recipes, tips and other turkey-related facts and information. I’m planning on smoking my turkey this year. How about you? By the way, take our ZimmPoll and let us know if the increased price of food is going to have an impact on your meal this year.

You can download the e-book at farmflavor.com/turkeymagazine.

The e-book features recipes for baked and roasted turkey, as well as recipes for dishes made with leftover turkey. Readers will also find preparation tips and techniques; the e-book even includes a comprehensive guide to frying turkey including instructions and safety information.

“Almost ninety percent of Americans eat turkey on Thanksgiving,” says Jessy Yancey, FarmFlavor.com content director. “The turkey really is the centerpiece of the holiday meal, so we decided to focus our efforts on providing readers the best information on preparing turkey, as well as an interview with one of America’s turkey farmers.”

Let’s Talk Turkey is stuffed with turkey trivia, such as the answer to why commercial turkeys’ feathers are white. The e-book also takes a look at the business side of Thanksgiving with a profile of Kauffman Turkey Farms, one of the last independent family-owned farms in the nation.

You can find Thanksgiving recipes for more than turkey here.

Food

Hot water bath anyone?

Melissa Sandfort

At first glance, this looks like a funky cookie cutter. Or a toy soldier’s hat. Or a broken top off of a flour sifter. But the technical term for it is a jar lifter. (I know, I’m using big words.)

Another one of the joys of canning was the hot water bath. Unless you had hands of steel for removing glass jars from scalding hot water, you had to use one of these to grab hold and pull it out. I’ve always been the one who uses luke-warm water for washing dishes, so I’d opt for the jar lifter.

My grandmother spent the better part of a day last week cutting pumpkins, spooning out the insides, slicing it into pieces, pureeing it and then making crustless pumpkin pie, which my husband swears is better than pumpkin out of a can. I’ll take his word for it. All I know is that canning and preparing food when my grandmother was young was a chore, to say the least. I’m so thankful for our plentiful food supply and the convenience it provides working moms today.

Until we walk again …

Uncategorized

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Monsanto’s Genuity VT Double PRO RIB Complete has received registration from the U.S. EPA.
  • TISCO has launched the new TractorPartMart.com, a fast and reliable source for finding tractor and combine parts and other agricultural equipment online to help keep farmers operational and in the field.
  • Animal Health Institute member companies invested $689 million in 2010 on the discovery and development of new medicines for animals and the maintenance of existing products.
  • DuPont announced strong seed product performance results for the 2011 North America harvest.
Zimfo Bytes

Jeff Simmons Talks Productivity To Feed Growing Population

Chuck Zimmerman

At the recent NAMA Trends in Agriculture conference our keynote closing speaker in a shared Session with NAFB was Jeff Simmons, Elanco. He spoke about “Productivity to Feed a Growing Population.” Thanks to Paulsen Marketing for supplying this video clip with Jeff.

A growing wave of food insecurity threatens more than 1 billion people around the world. Solutions exist today to help meet food needs. Jeff Simmons, President, Elanco, talked about the real issue we have today is feeding ourselves and how technology can play a major role in accomplishing that.

Agencies, Audio, NAMA

Fueling Up To Play 60

Chuck Zimmerman

Former NFL wide receiver Eddie Kennison attended the NAFB Trade Talk to talk about Fuel Up To Play 60, a collaborative program between the NFL and National Dairy Council. I spoke with him to learn more about it.

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and NFL, in collaboration with the USDA, to combat childhood obesity.

Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements – not competes with – an academics-focused environment.

Eddie says they’re “trying to send a message across the nation really to help children and parents understand the things that need to go into their body to help them to stay healthy and to stay healthy for a long time.” Eddie has kids of his own so this program is very close to his heart. When it comes to milk he says that after a heavy duty workout a glass of chocolate milk helps him recover faster than any other drink out there.

Listen to my interview with Eddie here: Interview with Eddie Kennison

2011 NAFB Convention Photo Album

Coverage of the NAMA Trends in Agriculture & NAFB Convention is sponsored by BASF
Ag Groups, Audio, Dairy, NAFB

Congress Restricts Implementation of GIPSA Rule

Cindy Zimmerman

Implementation of USDA’s proposed Grain Inspection, Packers and Stockyard’s Administration (GIPSA) rule is being restricted under legislation passed yesterday by Congress.

Congress passed a $19.8 billion 2012 agricultural spending bill Thursday that includes language blocking USDA from implementing the controversial reforms to livestock and poultry marketing proposed last year and opposed by major livestock organizations, including the National Cattlemen’s Beef Association (NCBA).

NCBA Vice President of Government Affairs Colin Woodall says this means USDA is barred from conducting any further work this year on sections of the rule not yet finalized. “The other four provisions in the farm bill will be going final, and those focus more on poultry than on the cattle industry,” he says. “All of the other outstanding issues that had to do with the cattle industry have either been taken off the table or with this language have been defunded. So it really protects the cattle industry and makes sure that we can continue to develop new marketing alternatives without the government getting involved.”

Woodall stresses that this is not the end of the battle because the defunding language runs only through the end of the fiscal year, which is September 30, 2012. “At that point in time, USDA could revisit the rule, especially in regards to competitive injury and undue preferences,” he said. “So, we need to make sure that we maintain the pressure on Congress to try to find a permanent fix to keep the government out of cattle marketing for as long as possible.”

Listen to or download my interview with Colin here: NCBA's Colin Woodall

Audio, Beef, GIPSA, NCBA