Are You Carhartt Tough?
My favorite clothing gear on the ranch, Carhartt and Cintas have recently launched a search for North America’s toughest workers. The Are You Carhartt Tough? Contest is being conducted in conjunction with the roll-out of a new product line being offered by the two companies. I know at my cattle operation in South Dakota, we don’t step foot outside without …
Issues, Engagement and Impact
Participating on the panel were three outstanding college students including: Greg Thon, Celeste Laurent and Bailey Albright. As moderator, I asked them several important questions pertaining to the agriculture industry today such as: What do you think are the biggest misconceptions consumers have about where their food comes from? What are the biggest challenges facing young people today? How can …
Greetings from Great Lakes Regional Dairy Conference
I’m joining you today from Frankenmuth, MI, where I’m attending the 2010 Great Lakes Regional Dairy Conference as a speaker. This afternoon, I spoke at the Partner’s Program on social media. I provided tips and tricks for sharing the agriculture story through elevator speeches, blogs and social media networks like Facebook and Twitter. I spoke about the challenges I face …
Super Bowl Ads
I’m sure most of you were tuned in to watch the Super Bowl last night, and many of you probably participated in some form of party or another, complete with agriculture’s finest products. As I munched on appetizers and cheered on my favorite team, I have to admit that my favorite part of the Super Bowl wasn’t the game, and …