Let’s welcome Francesca Vaughn to the agrimarketing community as the new Brand Marketing Communications Manager for New Holland North America. Francesca will be responsible for overall brand, product segment and channel marketing communications, in addition to management of creative agencies and vendors in North America. “We’re very excited for the level of expertise which Francesca brings to our organization”, said …
Blazing Trails Theme for @Better_Seed Meeting
A trail blazing joint convention of the American Seed Trade Association (ASTA) with the Oregon Seed Association this year will highlight the diverse seed industry of the Beaver State. “Oregon is known as the cool season grass capitol of the world,” says ASTA Chair Risa DeMasi of Grassland Oregon, who will be hosting this year’s meeting. “Over 90 percent of …
Agrievolution Alliance Strengthens Global Industry Support
The Agrievolution Alliance is a global network of agricultural equipment manufacturers made up of more than 6,000 member companies. The group has now announced the newest addition to their ranks, the National Association for Agricultural, Forestry and Landscaping Machinery (ANSEMAT) of Spain. ANSEMAT represents 63 agriculture equipment manufacturing companies and 124 total companies. This brings Alliance’s total to 14 equipment …
Vets Turn Focus on Soil Health
Several international experts in animal health and nutrition were present at ONE: The Alltech Ideas Conference, where their expert testimony on the solutions to the wide array of challenges facing animal production could be heard by a global audience. Prof. Johanna Fink-Gremmels, a Doctor of Veterinary Medicine and expert in Veterinary Toxicology who works with the European Food Safety Authority …
China – #ONEBigIdea for Beef
The industry of agriculture has an international consumer base, and so many agribusiness professionals are looking into the international opportunities available within their sector and their business. Ian Lahiffe, New Business Development Director for Alltech China hosted several special sessions during ONE: The Alltech Ideas Conference, to discuss the opportunities that exist within the country of China, especially for the …
Research Says Americans Prefer Hot Dogs On The Grill
New research commissioned by the National Hot Dog and Sausage Council (NHDSC) suggests that Americans prefer their dogs straight off the grill. Of the 90% of Americans who say they prepare hot dogs, 63% say grilling is their favorite way to cook a hot dog. Other cooking methods included steaming (12%), microwaving (9%) or frying in a pan (8%). NHDSC …
I AM USFRA – Gene Stoel
Third generation Minnesota farmer Gene Stoel has served on the board of the U.S. Farmers and Ranchers Alliance (USFRA) for three years now and he considers it time well spent for him representing his family and his fellow farmers. “To me it’s very important to tell people what it is we do, why we do the things we do and …
What Does a Bayer Monsanto Buyout Mean for Ag?
Our latest ZimmPoll asked the question, “How concerned are you about feeding 9 billion by 2050?” It is obvious people have strong opinions about this. Few are in the middle. However, a strong majority believe we should be taking this challenge very serious and agriculture has an opportunity with some pressure to do so in a sustainable way. Here are …
Zimfo Bytes
Swanson Russell announced the promotion of Zach Bock and Quentin Orr in its Lincoln office. NAFB Foundation Scholarships are available to students who will be college juniors, seniors or graduate students Fall 2016, and enrolled in a college or university agriculture communications program pursuing a career in agriculture communications. The Agricultural Retailers Association is hosting the 2016 ARA Crisis Communications …
The Digitalization of Agriculture
Emerging technologies are knocking on the doorsteps of agriculture daily. One of these is facial recognition, not necessarily new when used with humans, but a cutting-edge concept in animal agriculture. David Hunt, co-founder of Cainthus, a company dedicated to digitizing ag practices, spoke to attendees of ONE: The Alltech Ideas Conference about ways we can all take advantage of new …