The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …
Zimfo Bytes
ABC Landline reporter Kerry Staight, based in Adelaide, Australia, has won the inaugural IFAJ Star Prize for Agricultural Broadcasting. Agriculture Secretary Tom Vilsack announced that $2 million will be made available to dairy, beef, poultry and swine producers to help cut energy-related production costs. Agricultural trade issues will be the subject of the Farm Foundation Forum on Tuesday, May 4. …
Circuitous Path Leads to Career at Novus
While most of the time you want to encourage students to follow the straight and narrow path, sometimes the best advice is to take a curvy path toward your goals. Case in point: Vanessa Stewart, national account manager for Novus’ pet nutrition lines. During the 2nd annual “Science: A Foundation for Dynamic Careers” days, Stewart told the Missouri Colleges Fund …
Hallmark Branding
I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating …
Email Is The Backbone Of Digital Marketing Strategy
If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject …
AAEA 2010 MarComm Awards Entry Deadline
Just when you thought you were all caught up. NAMA awards over with, etc. You’ve got the Golden ARC Awards entries and don’t forget the AAEA MarComm Awards. The AAEA 2010 MarComm Awards Program is open to affiliate members of AAEA, to freelancers who are active members yet create materials in the 10 categories, and to non-members who join as …
Golden ARC Awards Entry Deadline This Week
Here’s your reminder that your Golden ARC Awards entry is due by this Saturday at 5 p.m. That means you have just a few more days to review the 38 available categories at www.GoldenARCawards.com; repurpose previous entries or create new ones, and mail to the Contest headquarters in Texas. Enter the Contest that began 20 years ago, and is specifically …
Novus Tour Prompts Student to Consider Education Options
Some students who received money from the Missouri Colleges Fund … which is funded, in part, by Novus International … got a real education during their tour of the animal health company’s facilities in suburban St. Louis and research farm, better known as Green Acres. And it’s given some of them ideas about how they might change their education plans. …
IFAJ-Alltech Young Leaders In Belgium
Here are the IFAJ-Alltech Young Leaders in Agricultural Journalism award winners who were able to make it to this year’s IFAJ Congress. The award recognize the leadership potential of young members from countries belonging to the International Federation of Ag Journalist (IFAJ). Recipients each receive 1,000 Euros to support their participation at an IFAJ Congress. Pictured are Billy Frey, far …
Novus Tour Opens New Ideas, New Doors for Students
Some students who have benefited from Novus International’s contribution to the Missouri Colleges Fund have had the chance to tour their benefactor’s suburban St. Louis facilities and the animal health company’s research farm. Rachel Weber, a junior at William Woods University in Fulton, MO, majoring in biology with a concentration on equine science, says she was impressed with Novus’ environmentally …