It’s back to work after a very nice Thanksgiving weekend. So let’s jump right into it with this week’s program. One of the interviews I did at the recent NAFB Convention was with Mark Leitman, Director, Agriculture Programs, Propane Education & Research Council (PERC). Thanks to Sarah Robinett, Osborn & Barr Communications for helping set me up!

There’s a lot of familiarity with checkoff programs like beef or pork but not as much with some others. PERC is funded through a federally mandated law which provides some significant funding which is used for research and promotion programs. I interviewed Mark to learn more about how his organization is structured and what they do with all that money.

Mark says the PERC is celebrating 10 years since it was signed into law. Mark says that they just completed a return on investment study that shows that even with the challenges facing the energy industry the propane checkoff is providing a very positive return to the dollars invested. He also pointed out that unlike other ag-related checkoff programs that are administered by USDA, PERC is administered by the Department of Energy.

One of the cool things that PERC did this year was experiment with podcasting. Mark says they feel like the podcast series they did worked well and that they’re looking into more uses of new media in getting their message out to the consuming public, which includes farmers since they have programs targeted to agriculture. mark-leitman.mp3

Download this week’s program: ZimmCast 95 (10 min MP3)

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