The chairman of the Cattlemen’s Beef Board is Al Svajgr. I caught him for just a couple minutes this morning in the media room. He’s one busy man this week. In my interview Al talks about the new long range plan and what he most wants cattlemen to know about the Checkoff. He also explains why they decided to blog.
Beef, It’s What’s For Dinner
We had a secret mystery guest here at the convention. He’s Sam Elliott. You have hopefully heard his voice on a beef commercial somewhere, sometime. Sam didn’t prepare a speech. He spoke in a very genuine voice about his past, including his first memory of riding a horse. He spoke about how full circle he feels like his career has come to now be the spokesperson for the beef indusry. You can hear his unforgettable words at the end of his remarks.
Bourbon Barrel Ale From Alltech
If you know you’re going to be entertaining clients a lot then why not buy a brewery? That’s what Alltech did. In their booth they are serving some very fine Kentucky Bourbon Barrel Ale.
Bayer Booth Pool Shark
There’s all kinds of activities in the booths this year. The Bayer booth had a very amusing pool shark. He had quite a crowd so I guess he was entertaining.
Trade Show Underway
The Cattle Industry Convention Trade Show got underway this evening. Thank you Allflex for letting me set my bags in your booth for a while.
CBB Member Explains Blog
As you probably know I’m also blogging the Cattle Industry Convention for the Cattlemen’s Beef Board on their Beef Board Meeting Blog. In case you’re wondering how that came about I interviewed Charles Miller, who’s a cattleman from Kentucky and chairman of the Administration Subcommittee.
Booth Setup
This is the last trade show setup picture.
Trade Show Set Up Activity
The Cattle Indusry Convention Trade Show is still in the setup stage. The big rigs and carpet rollers are working hard to get it all ready.
Media Room Getting Busy
As the action starts to heat up here at the Cattle Industry Convention the media is rolling in. It was a little lonely here in the media room yesterday but a lot of reporters have arrived and some of them are even working!
Interview – Cattlemen’s College Organizer
One of the main organizers of the Cattlemen’s College here at the Cattle Industry Convention is Tom Woodward, a cattleman from Texas. I interviewed Tom during a break in the session today. He talks about why they chose this venue this year and the importance of the program which is focusing on the low stress handling of cattle.