#Dairy Checkoff Seminar at @WDExpo

Lizzy Schultz

wde-16-gallagher A series of educational seminars are offered to participants each year at World Dairy Expo, and one of the first seminars offered this year dove into the success seen by many recent investments made using dairy checkoff dollars. The seminar, hosted by Tom Gallagher, CEO of Dairy Management Inc, looked at the different ways that effective advertising and marketing of food products have shifted over the past decade from TV based advertisements in favor of product-development based partnerships with companies like Dominos, McDonalds, and Taco Bell.

“We’ve moved away from traditional TV advertising and retail promotion and more in favor of working with partners, and getting them to invest, and doing things with their money to improve product innovation and brand marketing.” Said Gallagher in an interview following the seminar. “The product development-based partnerships that we have keep dairy front and center in the mind of those companies, and without us there they might not completely understand how those dairy products interact with other products and how they perform, so having our people right there, we’re really able to impact the products they put in front of people.”

Gallagher also explained that the future of dairy industry marketing faces challenges related to consumer trust, and he emphasized the necessity of creating a cohesive, universal strategy for companies to communicate with consumers on issues related to social responsibility and sustainability.

“As consumers have gotten away from agriculture, they don’t understand the value of the farmer, and that’s something we’re going to work on over the next year.” Said Gallagher.

Listen to Lizzy’s full interview with Tom here:
Interview with Tom Gallagher, DMI

View and download photos from the event here: 2016 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by
Coverage of World Dairy Expo is sponsored by New Holland
Audio, Dairy, World Dairy Expo

RealAg Radio Debuting on SiriusXM Rural Radio Ch. 147

Chuck Zimmerman

ZimmCast 526Rural Radio Channel 147 on SiriusXM will launch a new radio series called “RealAg Radio.” This new program is produced by RealAgriculture.com and hosted by my friend Shaun Haney and Kelvin Heppner. The series debuts as Canada’s only daily, one hour ag show, broadcast across the country featuring the latest headlines from around the world of Canadian agriculture with discussions on current events, markets, agronomy, machinery, farm management, real time issues impacting broadacre farmers, beef and dairy producers, and Canadian agriculture as a whole.

RealAgriculture.com“RealAg Radio” premieres on Rural Radio Channel 147 on SiriusXM radio October 24th, and will air weekdays at 4 p.m. EST.

RealAgriculture was founded in 2008 by Shaun Haney, a seed farmer from Alberta, Canada. In under eight years, RealAgriculture has grown to provide agriculture-based insight and information to over 625,000 viewers and listeners per year through podcasts, videos, and written content providing farmers and ranchers the insight they need to help shape their daily decision making.

“Since 2013, Rural Radio has been providing excellent rural programming to SiriusXM subscribers and it’s time for Canada to be represented. Canadian agriculture is a critical part of the North American market and “RealAg Radio” will provide Canadian-based content to the Rural Radio audience,” said RealAgriculture’s Shaun Haney. “When you live in a rural setting, conventional radio options can be limited. Satellite radio provides farmers and ranchers access to top-notch content no matter how remote their business might be.”

With 2.7 million Canadian subscribers, SiriusXM Canada listeners tune in ten hours a week while only spending three hours a week listening to conventional radio. SiriusXM radio satellite service is available in factory-installed car radios and portable radios in tractors, combines, sprayers, cars, trucks, boats, and consumer products for homes. In addition, listeners can tune in via web-streaming and on demand apps (smartphones and tablets).

In this week’s ZimmCast listen in as Shaun and I talk about this new program and even get into a little bit of politics before we finished: ZimmCast with Shaun Haney, RealAgriculture.com

Subscribe to the ZimmCast podcast here.

The ZimmCast

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The ZimmCast podcast is sponsored by GROWMARK
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USDA Issues 2015 Market Downturn Payments

Kelly Marshall

USDAMany of the 1.7 million farms enrolled in the Agriculture Risk Coverage (ARC) or Price Loss Coverage (PLC) programs will now be receiving safety-net payments, thanks to the down markets of 2015.

“This fall, USDA will be making more than $7 billion in payments under the ARC-County and PLC programs to assist participating producers, which will account for over 10 percent of USDA’s projected 2016 net farm income. These payments will help provide reassurance to America’s farm families, who are standing strong against low commodity prices compounded by unfavorable growing conditions in many parts of the country,” said Agriculture Secretary Tom Vilsack.

“At USDA, we are standing strong behind them, tapping in to every resource that we have to help. So far in 2016, this has included creating a one-time cost share program for cotton ginning, purchasing about $800 million in excess commodities to be redirected to food banks and those in need, making $11 million in payments to America’s dairy farmers through the Dairy Margin Protection Program, and reprogramming Farm Service Agency funds to expand credit options for farmers and ranchers in need of extra capital. As always, we continue to watch market conditions and will explore opportunities for further assistance in the coming months. For producers challenged by weather, disease and falling prices, we will continue to ensure the availability of a strong safety net to keep them farming or ranching.”

Unlike the old direct payment program, which issued payments during both weak and strong market conditions, the 2014 Farm Bill authorized the ARC-PLC safety net to trigger and provide financial assistance only when decreases in revenues or crop prices, respectively, occur. The ARC and PLC programs primarily allow producers to continue to produce for the market by making payments on a percentage of historical base production, limiting the impact on production decisions.

Nationwide, producers enrolled 96 percent of soybean base acres, 91 percent of corn base acres and 66 percent of wheat base acres in the ARC-County coverage option. Producers enrolled 99 percent of long grain rice and peanut base acres and 94 percent of medium grain rice base acres in the PLC option. Overall, 76 percent of participating farm base acres are enrolled in ARC-County, 23 percent in PLC and one percent in ARC-Individual. For other program information including frequently asked questions, visit www.fsa.usda.gov/arc-plc.

Payments will be made for acres of barley, corn, grain sorghum, lentils, lots, peanuts, dry peas, soybeans, wheat and canola.  Other commodity coverages will be announced in the upcoming months as the USDA’s National Agricultural Statistics Service compiles marketing year average prices.

USDA

MGEX To Auction Historic Cash Tables

Kelly Marshall

histcash25_2MGEX is auctioning off seven antique cash tables in a public, online auction this month. The tables being offered are over a century old and were used on the historic trading floor of the Minneapolis Grain Exchange, now just known as MGEX, which was established in 1881 and is celebrating 135 years this year.

From October 10 through October 28, bidders may submit offers for the unique tables on which actual cash market trading occurred. They would have been at the center of trade where producers, processors and millers gathered over wheat, oats, corn and other commodities, showing and evaluating the grain being offered.

More details on the tables will be released later this week on the MGEX website where you can learn more about the bidding process.

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The Dairy Legacy Behind Miss Madison

Jamie Johansen

wde-16-108-editedWe have already introduced you to Miss Madison, a gift from World Dairy Expo (WDE) to the Alliant Energy Center in celebration of the event’s 50th Anniversary. Now let’s dive deeper into how she represents the past 50 year legacy of the global dairy community and the people behind it.

The 6,900-pound cow, carved from Dakota Mahogany stone, was commissioned by Quarra Stone Compnay of Madison. The masterpiece began as a 47,000-pound block of stone and is a compilation of the seven breeds exhibited.

wde-16-39-editedLaurie Breuch, WDE’s Dairy Cattle Show Coordinator, has been a part of Miss Madison’s creation since her beginning and has put her heart and sole into her design. The staff came up with an idea to leave a lasting legacy, much like the Globe, which was created to honor the first anniversary of WDE.

“She represents all the hard work of our dairy cattle exhibitors, as well as the entire industry, for years to come. It provides an opportunity in the future to look back at where we were 50 years ago,” said Laurie.

Listen to my complete interview with Laurie here: Interview with Laurie Breuch, World Dairy Expo

View and download photos from the event here: 2016 World Dairy Expo Photo Album

Coverage of World Dairy Expo is sponsored by
Coverage of World Dairy Expo is sponsored by New Holland
Ag Groups, Audio, Dairy, World Dairy Expo

Happy National Co-op Month!

Cindy Zimmerman

2016-coop-monthNational Co-op Month has been celebrated annually in October across the United States for more than half a century and this year’s theme is “Cooperatives Build.”

“The cooperative business model continues to perform strongly,” Agriculture Secretary Tom Vilsack said. “While the model has long been one of the hallmarks of rural economies, its reach has greatly expanded to include almost every aspect of U.S. commerce. The latest data show that cooperatives are a key to building stronger and more vital communities, particularly in rural areas.”

USDA this week released the latest data on net income for the nation’s agricultural cooperatives, which increased 14 percent last year to $7 billion, and announced the Top 100 ag cooperatives.

The top five remained the same as last year with CHS Inc. in the number one spot with $34.7 billion in total business volume for 2015, followed by Dairy Farmers of America, Land O’Lakes, GROWMARK, and Ag Processing Inc. Rounding out the top 10 are California Dairies Inc., United Suppliers of Iowa, Northwest Dairy Association, Southern States Cooperative – which moved up to 9th from 11th, and Prairie Farms Dairy of Illinois which rose from 13th place to 10th. The biggest ‘gainer’ on the list from 2014 was Producers Livestock Marketing Association, based in North Salt Lake, Utah. It rose from 90th place in 2014 to 58th place.

Iowa is home to more Top 100 co-ops than any other state, with 15. It is followed by Minnesota with 11 and Nebraska with nine. California and Illinois each have six, while Wisconsin has five. Minnesota and California each gained a new co-op in the Top 100 in 2015.

Cooperatives, GROWMARK, USDA

USDA Report Shows Biobased is a Growing Industry

Kelly Marshall

The USDA has released a report showing the biobased products industry contributed $393 billion and 4.2 million jobs to the American economy in 2014.  That’s a growth of 220,000 jobs and $24 billion over 2013.

USDA Secy Vilsack learns about biobased artificial grass

USDA Secy Vilsack learns about biobased artificial grass

Agriculture Secretary Tom Vilsack has found the biobased economy to be one of the four pillars that support the rural economy of the U.S. “When USDA released the first-ever Economic Impact Analysis of the U.S. Biobased Products Industry last year, we were thrilled to see what a positive impact this sector was having on our economy, and this updated analysis shows that the sector is not just holding strong, but growing,” Vilsack said. “America has an appetite for everyday products-including plastic bottles, textiles, cleanings supplies and more-made from renewable sources, and that demand is fueling millions of jobs, bringing manufacturing back to our rural communities, and reducing our nation’s carbon footprint. As this sector is strengthening, so is the economy in rural America, where this year the unemployment rate dropped below six percent for the first time since 2007. USDA is proud to see such strong returns on our investment into the biobased products industry.”

This report is the second Economic Impact Analysis of the U.S. Biobased Products Industry released by USDA, and it analyzes revenue and jobs created by the biobased products industry at the national and state level in 2014. USDA released the first report of this kind last year, which analyzed the same information based on 2013 data. The new report shows that the industry directly supported 1.53 million jobs in 2014, with each job in the industry responsible for generating 1.76 jobs in other sectors. In 2013, the industry was found to contribute $369 billion and four million jobs to the U.S. economy.

Biobased materials also benefit the environment by reducing the use of fossil fuels and associated greenhouse gasses.  They can also be used in place of petroleum-based products, a resource that has been heavily relied upon for many years.  Biobased products currently replace the equivalent of 200,000 cars on the road each year.

The current BioPreferred Program was created by the 2002 Farm Bill and reauthorized and expanded in 2014.

USDA

Help #Celebrate50 with World Dairy Expo

Jamie Johansen

wde-16-35-editedWe have officially kicked off the 2016 World Dairy Expo (WDE) in Madison, WI. Fifty years ago the concept of bringing a cattle show together with a dairy industry expo was simply a dream; today it is a legacy. The event is known to bring over 70,000 visitors each year with nearly 3,000 international guests representing over 90 different countries. Those attendees flock to the world-renowned trade show and come to witness over 2,000 head of the best dairy cattle compete in North America.

The opening ceremonies just took place where we had the opportunity to hear from Scott Bentley, WDE General Manager, Joe Parisi, Dane County Executive, Ben Brancel, Wisconsin Secretary of Agriculture and Al Deming, WDE Board Chairman. They highlighted how the show has evolved over the years, the impact it has had on the global dairy industry and the future legacy going forward.

But more importantly, Miss Madison was unveiled. She is a representation of the 50 years and each dairy breed shown during the event. More to come on her later.

Listen to the complete press conference featuring the above here: WDE Opening Ceremonies

View and download photos from the event here: 2016 World Dairy Expo Photo Album


Coverage of World Dairy Expo is sponsored by
Coverage of World Dairy Expo is sponsored by New Holland
Ag Groups, Animal Agriculture, Dairy, World Dairy Expo

Dream Big at the ARA Annual Conference

Kelly Marshall

ara-leeThe Agricultural Retailers Association will be hosting their annual conference and expo in Orlando, Florida- a place known for magic.  The keynote speaker will be conjuring up a little of that enchantment as he presents his message on leadership and world-class customer service.

Lee Cockerell is a retired Disney executive, a man in charge of 73,000 team members who daily created the illusion of magic for millions of park and resort guests.  His common sense message translates to leadership, respect for people, company culture and a vision for the future. “It’s not the magic that makes it work; it’s the way we work that makes it magic,” Cockerell says.

It’s easier than you think for a small business owner or entrepreneur to create their own magic.  Build a great website, answer your phone, return calls and look professional, he advises.

They keynote address will wrap up a conference focused on many topics that can make your business wishes come true: China’s impact on the U.S. ag sector, economic outlook, recruiting and maintaining employees, PSM compliance, optimizing performance, pricing strategy, and networking opportunities.  Attendees can also look forward to the ARA Invitational Golf Tournament, ARA Dinner and Auction, Disney Animal Kingdom Backstage Safari, Central Florida Ag Tour, Winter Park Boat Tour and Morse Museum and more.

The event runs November 29-December 1.  You can register now online.

Ag Groups, ARA, Events

Role of Freelancers at #CFWF16

Chuck Zimmerman

Leann MinogueIn today’s media there is a great opportunity for freelancers. The Canadian Farm Writers Federation invited a panel to discuss this topic. On the panel were Leeann Minogue, Editor, Grainews (pictured); Allison Finnamore, FCC Express & FCC Agribusiness, Agri-Food Weekly and Tamara Leigh, Principal at Shiny Bird Communications.

I visited with Leann after the session and asked her for some takeaways. To start with, she says there are not as many people out there who know agriculture and can write well as you might think. Another topic concerned how freelancers charge for their work. Leeann says her company has a flat rate model. The actual amount depends on experience. If you’re just starting you can expect to be paid less than someone with experience. Regarding advice for aspiring freelancers Leann says, “Call, email, don’t be shy about calling and emailing because there aren’t as many people out there as you think.”

You can listen to my interview with Leeann here: Interview with Leeann Minogue

2016 Canadian Farm Writers Federation Conference Photo Album

Coverage of the Canadian Farm Writers Federation 2016 Conference is sponsored by
Coverage of the Canadian Farm Writers Federation 2016 Conference is sponsored by Case IH
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