LPC Annual Meeting Over

Chuck Zimmerman

Ag Media SummitToday is the last day of the Ag Media Summit and both AAEA and LPC hold their annual meetings, followed by a brunch. At the Livestock Publications Council meeting, outgoing president, Joe Roybal, Beef magazine, turned the reigns over to Lori Maude, American Gelbvieh Association. I’ll have an interview for you with Lori within a few days after I get back home and have more time to edit some of the audio I collected here.

Ag Media Summit, LPC

Creativity Consultant Is AMS Luncheon Speaker

Chuck Zimmerman

Ag Media Summit LuncheonThe Ag Media Summit luncheon speaker today was artist, David Williamson from Ogden, IA. David lives in a house that he’s built out the parts of farm buildings that he’s collected over the years. I can only imagine what it must look like.

He’s a guy who works as a “creativity consultant” to companies. He goes beyone thinking outside the box.

Ag Media Summit

Taste Matters At BASF Booth

Chuck Zimmerman

Ag Media Summit Info/ExpoBASF is a big supporter of the Ag Media Summit. They sponsor the media room and have a booth. I know you get tired of booth pictures but you have to love a booth that’s got a “live” Miller tap prior to lunch! Here’s Kaye Iftner and Joy Watson with the tap manager at their booth in the Info/Expo. Good call BASF, because as they say “Taste Matters.”

Ag Media Summit, Agribusiness

New Real-time Price/Commentary Product

Chuck Zimmerman

Quick FarmThis is the latest news from the folks at QuickFarm.

QuickFarm Launches Real-Time Quotes Product

CHARLESTON, South Carolina (August 2, 2005) – QuickFarm announces the launch of QuickFarm Quotes™, a real-time commodity price and news commentary product as part of its on-line agricultural information portfolio. The addition of real-time news is the result of a recently reached agreement between QuickFarm and Dow Jones News Wire.

Matt Walsh, vice president of sales and operations for QuickFarm, says the agreement with Dow Jones and the availability of the up-to-the minute market and agricultural commodity news delivered in a precise, well-organized format is an important resource for QuickFarm clients. “There are no other sources that provide the range and depth of global agricultural market news and information that our clients and their customers require to make important buy-sell decisions.”

For more information contact Kelly Schwalbe at 816-474-3166.

Agribusiness

Mood Music At InfoExpo

Chuck Zimmerman

Ag Media Summit Info/ExpoThese guys played music all afternoon. I don’t think they ever get tired. I also think you can hear them in the background of every interview I did in the show. I did several and will do more tomorrow. Many of these interviews will be featured on AgWired over coming weeks so stay tuned.

Ag Media Summit

AMS InfoExpo Red Carpet Treatment

Chuck Zimmerman

Ag Media Summit Info/ExpoIt was a full day at the Ag Media Summit. After golf there were a number of seminars and then the opening of the InfoExpo. This year’s show is the biggest one yet. To kick it off the board members of the participating organizations donned formal attire and escorted each exhibitor in on the red carpet. Pictured is Tom Davis, Successful Farming, escorting exhibitor, Kim Lang, Valmont/Valley Irrigation.

Ag Media Summit

Welcome New NAFB Executive Director

Chuck Zimmerman

Bill O'NeillLet’s welcome the new National Association of Farm Broadcasters executive director, Bill O’Neill! It’s his first day and here’s his letter to the membership.

Hello, NAFB members. Seems like some full disclosure would be a good thing today, as I step into your Executive Director post.

It’s true, broadcast was my original design on a professional journalism career. It just took me 29 years to get here, outlasting the influence of a University of Missouri counselor who favored the job prospects on the “print side” better in that mid-1970s post-Watergate era during which I schooled.

That was after two years of supporting (fetching doughnuts, setting the weekend programs for the automated FM “mainframe,” recording occasional radio weather forecasts, and propping the TV news desk) the on-air talent at WGEM-TV and Radio in Quincy, Illinois, while attending college at home. Maybe some of you knew or have known of Joe Bonansinga, a legend who was kind enough to hire me.

I didn’t grow up in agriculture, and didn’t anticipate myself in it or serving it. I came to it via journalism – and am ever grateful for that. I am a native of Cleveland, but I grew up from age 9 in Quincy, on the mid-state western border of Illinois. My family includes wife Patti, Sarah (17), Adam (14), and Teaghan, the soft-coated Wheaten Terrier with the Irish bark who runs our home. I have lived in Kansas City since 1976, when I went to work for Vance Publishing Corp.

You bet, I am excited about working with NAFB and its charter. Broadcast is uniquely valuable among mediums – always having been invited where it is present. And the vast majority of loyal broadcast consumers extend that invitation all of the time. Print-siders can only salivate about that kind of kinship. As I arrive at NAFB, I see three immediate ships to keep steady and in ship-shape: Leadership – Membership – Relationships

Leadership: working closely with our Executive Committee and Board, implementing a new Strategic Plan, and helping ready an exciting November convention. Membership: getting to know you, communicating regularly, and activating our members to serve. Relationships: getting to know our stations, agencies, advertisers, vendors, and partners.

My work, together with the excellent NAFB staff that I join today, will be all about enhancing your professionalism and success in specialized broadcasting that serves producers, ranchers, rural lifestylists, and consumers. Your industry leaders and Gene Millard have an aggressive stream of projects in motion or on the ramp: updated market research, the new Strategic Plan, NAFB brand renewal, and certainly the upcoming annual convention.

I have enjoyed getting to know officers Emery, Michelle and Pam, as I moved through the interview and screening process as a candidate to lead NAFB. That process further afforded insightful conversations with Lyle Orwig, Gary Cooper, Greg Akagi, Randy Koenen, and Tom Peterson. I also have been able to meet Denny Waddle, Rick Coyle, and Greg Guse. An impressive group of professionals, one and all.

The work that Gene has accomplished and will continue to offer NAFB, as a management and marketing consultant, is outstanding. Gene is a true NAFB blueblood, driven to serve and exceptional in his business acumen and effectiveness. He will be a great help as I get situated while he otherwise moves our marketing and research agenda forward.

That’s enough from me for now. My latest “fortune” from the local Chinese takeout restaurant that my family favors advises: “The secret of getting ahead is getting started.” A Chinese proverb with which you likely are familiar is that the journey of 1,000 miles begins with one step. Today I’m starting with that step. Thanks for the opportunity to work with you and to help build your vital work and profession.

Bill O’Neill

Media, NAFB