Latest Talking News Release

Chuck Zimmerman

We’ll begin posting links to our latest Talking News Releases as they are sent out and as long as our client is okay with it. They might give you some creative ideas for projects we can do for you. You’ll be able to click on the audio file links just like a reporter would and who knows what you’ll learn.

Keep in mind that I’m available for on-site training in news release creation and distribution too. Just call to schedule. My fees are reasonable!

Today we sent a release for Missouri Agricultural Statistics Service. It’s part 3 of a 5-part series on the ARMS survey that’s currently being conducted here in Missouri.

Audio, Talking News Release

NAMA – Convention Coming Up In Phoenix

Chuck Zimmerman

Many of the people who are aware of this blog and I hope are paying attention, are members of NAMA – National Agri-Marketing Association. However, not all of you are.

A great place to learn more about it and network with people from across the country is the annual Agri-Marketing Conference and Trade Show. This year it’s in Phoenix, April 20-22.

ZimmComm will be there, blogging our way through.

Just thought you might be interested.

NAMA

Definition Of A Blog

Chuck Zimmerman

This is from Webopedia:

(n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.

(v.) To author a Web log.

Other forms: Blogger (a person who blogs).

I’ve found that so many agricultural communications folks don’t know much about it that I thought it might be helpful to put a definition.

I would add that this year will be the year that companies start using blogging and RSS as a way to communicate in a very personal way and to easily syndicate that information.

I wish there was a prettier word to use than blog though.

Blogging

We Are The Media

Chuck Zimmerman

Or are we the media?

Interesting question.

It used to be that companies had to push their information to their customers through “traditional” media (newspaper, magazine, radio, tv). The web has opened up a whole new world though.

What about blogging, or as I’d rather say, self-publishing and syndication? If I create an easy to use and subscribe to web log site then I’m going directly to the audience I want. My site can include audio, video and of course text.

Although not blogging, look at what companies like John Deere are doing today. They announced this week that member organization NCBA has “endorsed” the Gator and Buck as their official Utility and ATV vehicles. I’m sure this provides the organization with much needed and welcome revenue for it’s programs and services. In return, John Deere gets mentioned and plugged in NCBA news releases and materials which I assume will include their website and other member communication devices. They’ve passed the traditional media by to reach their customers directly in a relationship that seems to work for everyone.

Does this mean that NCBA has become the “media?”

I got my latest edition of NCGA News of the Day by email. It talked about a new agreement with Eden Bioscience that allows NCGA members to receive product discounts and participate in field demonstration trials with a product they hope to receive registration for prior to the upcoming planting season.

Does this mean that NCGA has become the “media?”

Love to know your thoughts on this.

Media

More Blogs Coming

Chuck Zimmerman

I’ve only been spreading the word about blogs for a couple weeks. Just in the past 24 hours I’ve been contacted by 2 ag communications people about their new blogs. They’re getting their feet wet and seeing what blogging is all about. They’re brave new souls who will continue to succeed in their careers because they’re willing to try something new.

I’ll post links to ag-related blogs when I find them. If you have any send them to me and I’ll pass them along.

Blogging