Heidelberg’s Rooftop Landscape

Laura McNamara

John Deere News Services Manager Mary Doss looks out over Heidelberg and River Neckar from the Schloss CastleThe gray sky couldn’t fully mute the reds, yellows, greens and oranges of fall that were sprinkled throughout the rolling hills surrounding Heidelberg today. The colors popped through a lacy mist draped over the valley. The fall hues weren’t the only colors stubborn enough to stand out from the gray haze. “Heidelberg is known for it’s colorful rooftop landscape,” said Charlotte. Charlotte was the tour guide for our official “introduction to Germany,” our introduction to the aged land. I couldn’t help but think the misty atmosphere set the perfect mood for our slow saunter through a historic German town marked by Baroque architecture and art.

The tour of Heidelberg jump started the series of activities John Deere has scheduled for our group of ag journalists. We are here to learn about John Deere’s growing prominence in the European agriculture industry, Germany’s deep-rooted agricultural value and the latest innovations in farm machinery being showcased in Agritechnica 2007 – which kicks off next week.

I can’t speak for the rest of the group, but for me, getting acquainted with a notably historic city in Germany seemed like a most appropriate way start to exploring the country’s agricultural identity. One of Heidelberg’s biggest draws is it’s authenticity. Heidelberg is one of the few cities that was left unscathed by the bombings of World War II. This doesn’t mean the city didn’t face it’s share of devastation and destruction from enormous blasts of gunpowder during the Thirty Years War, and by the French in 1689 and 1693. It also suffered a stone-crumbling strike of lightening in 1764. But, it does mean that many buildings that enclose the city’s quaint market squares and the famed castle ruins that sit 300 feet above are true remnants of historic Germany and are not some mere recreations.

The Schloss Castle in HeidelbergThe remains of Schloss Heidelberg Castle are the most dominant features of the Heidelberg landscape, resting above the River Neckar. They once housed the Palatine princes during the Holy Roman Empire of the 15th century. The castle’s Elizabeth gate is a warm symbol of romance for Germans, as the gate was a gift from a young 19-year-old prince to his young 19-year-old wife. The most notable artifacts inside the castle are the enormous wine barrels, including the world’s largest wine barrel which can hold about 55,000 gallons of wine. Today, the barrel remains empty. Heidelberg’s old bridge which spans the River Neckar is one of Germany’s most famed bridges. Heidelberg is also home to Germany’s oldest University, which was founded in 1386. The charm of this old German city also caught the poignant attention of Mark Twain, who delighted over its splendor in his book A Tramp Abroad.

Our tour guide Charlotte seemed just as enthralled with the city as Mark Twain. She spoke of the city, the castle and the intimate realities and secrets of the Palatine rulers with enthusiasm, speaking of them with a fondness almost befitting that of a beloved relative. Charlotte brought the figures of Heidelberg’s history to life and her recount of events lured you into the storied drama of Heidelberg.

Agritechnica 2007 Photo Album

International, John Deere

America’s Largest Flying Flag

Melissa Sandfort

America’s largest flying American flag will be proudly displayed at RFD-TV The Theatre on Nov. 9-11 as a part of Veteran’s Homecoming, the country’s largest Veterans Day celebration, which takes place in Branson, Mo.

flag3.jpgThe flag, which is 120 feet long, 65 feet wide and weighs over 200 lbs, is a project of the United Veterans of America chapter from Gastonia, N.C. Although Gastonia is the home for the flag, Gary Humphries, National Executive Director says “the flag belongs to all of the people in our country”.

The flag is only flown outside Gastonia two or three times a year at special events. This year, RFD-TV The Theatre is proud to host one of those rare moments. The flag, accompanied by four veterans from North Carolina, will be raised on Friday, Nov. 9th at 1:00 PM on the RFD-TV parking lot in Branson. Penny Gilley, who is headlining at the theater though Dec. 9, will be on hand to sing “The National Anthem” at the ceremony. Following the flag ceremony will be the grand opening of RFD-TV The Theatre’s Christmas with Mulberry Lane at 3 p.m.

At home in Gastonia, the flag flies at the base of Crowder’s Mountain on a 225-foot high flagpole anchored 25 feet in the ground. The base alone is 4 feet wide. From its mountain perch, 1,660 feet above sea level, Old Glory can be seen from as far away as 30 miles.

The site of this flag is absolutely spectacular and not to be missed.

Uncategorized

Michael Peterson Performs For Farm-City Week

Chuck Zimmerman

Michael PetersonThanks once again to Gene Hemphill and New Holland for making it possible for me to cover the National Farm-City Week Luncheon and get to see one of my favorite performers, Michael Peterson.

Michael has a great message for anyone in our country and especially our young people. If you’ve never heard Michael then you can watch a short part of his keynote presentation. First you’ll have to put up with Mike Adams introduction (just joking Mike).

I think we’ll be hearing and seeing a lot more of Michael in the coming year as he kicks off a new venture in cities across the country. You can look forward to more about that as soon as the details are released.

Farm City Week Kickoff Luncheon Photo Album

Ag Groups, New Holland, Video

Beef U

Laura McNamara

Beef University sponsored by the Beef Checkoff Program The course objective: get more beef on more menus. The Beef Checkoff Program launched “Beef University“, earlier this year to offer the food service industry more education on beef. Beef Checkoff has partnered with Taco Bell, Boston Market and Quizno’s in the program to promote beef in food options outside the home. “Beef University” is a two cd set that contains information on the history of beef, beef cookery, beef flavor and much more. Food service operators are an important audience for Beef Checkoff as more than half of consumer food dollars are spent away from the home.

Ag Groups, Agribusiness, Beef, Education, Food, University

Innovations, Trends and Visions… In Germany

Laura McNamara

2007 Agritechnica in Hanover GermanyFor the next couple of days, Agwired.com is going to be your portal to one of the world’s biggest showcases for farm equipment. I’ve made my way all the way from Kansas City, MO to Frankfurt, Germany to cover Agritechnica 2007.

This event is being held next week, November 13 through 17, but John Deere is hosting a group of us reporters for the Agritechnica preview days. The German Agriculture Society hosts the event once every two years to foster a forum of innovation and vision in the world’s development of agriculture machinery.

The trip will also feature an inside look at the John Deere identity in Europe. John Deere will be taking our group of reporters on a factory tour of the John Deere Werke Mannheim Plant, where we’ll get to learn about and witness John Deere Product Verification and Validation. The John Deere European Parts Distribution Centre is also scheduled stop, along with a tour of both a German arable farm and vegetable farm. Of course, we’ll also get a warm welcome from the German Agriculture Society.

It won’t be all work with no play though. John Deere will be taking good care to ensure we get a good look at some Deutschland landmarks, including the old German town of Heidelberg and it’s historic castle. And, the trip wouldn’t be complete without a stop at an authentic German winery.

Agribusiness, Equipment, Farming, John Deere, Technology, Tractor

National Farm-City Council Awards

Chuck Zimmerman

FFA kids with Michael PetersonThe Farm-City Council is all about our youth and many of them were represented here at the National Farm-City Week Kickoff Luncheon. These FFA’ers are posing with Michael Peterson our keynote speaker. I’ve got some video of Michael I hope to post later when I get a chance to edit it. Besides hearing from Michael who spoke eloquently about the value of agriculture and those involved in it, a number of awards were presented:

“Our Farm-City Council partners at the state level play a critical role in helping non-farming consumers understand the vital importance of U.S. agriculture to our economy,” said National Farm-City Council Chair Al Pell. “We’re pleased to honor several state organizations today for their outstanding work in accomplishing the Farm-City mission.”

Pell presented the following organizations with national awards for outstanding accomplishment: Frederick County Farm Bureau Women, Maryland; Coffee County Farm-City Committee, Alabama; Chambers County Farm-City Committee, Alabama; Long Island Farm Bureau, New York; and Chautauqua County Farm Bureau, New York.

State awards for outstanding accomplishment were presented to Reno County Farm Bureau in Kansas and the following organizations in South Carolina: Greenville County Farm-City Committee, Lexington County Farm-City Week Committee, Richland County Farm-City Week Committee, Beaufort County Farm-City Week Committee, Saluda County Farm-City Week Committee and Darlington County Farm-City Week Committee.

Farm City Week Kickoff Luncheon Photo Album

Ag Groups

Rock and Rolling Tree Farmer Gets Award

Chuck Zimmerman

Chuck Leavell receives awardAt today’s National Farm-City Week Kickoff Luncheon Rolling Stones keyboardist, Chuck Leavell (left) received the first ever American Farm Bureau Foundation for Agriculture, “Book of the Year” award. He received it for his book “The Tree Farmer.” Terry Gilbert, a Kentucky farmer and Foundation board member, presented the book award to Leavell.

“The Tree Farmer is a rare treasure among children’s books on agriculture,” Gilbert said. “It tells a story from a farmer’s perspective about his love of the land and his appreciation of the beauty of trees. The farmer’s love of the products trees provide and how they touch the souls of the people whose lives they grace shines through on every page,” she said.

The Tree Farmer was written for 6- to 14-year-olds and is one of 160 “Accurate Ag Books” recommended for children and adults by the Foundation.

“In our efforts to correct misconceptions about agriculture, we need to be careful not to just use facts and figures,” Gilbert said. “We need to refocus our efforts and start reaching people’s hearts as well as their minds when telling agriculture’s story. The Tree Farmer does just that.”

Prior to receiving the award I interviewed Chuck. In our interview he talks about his career in rock and roll and how he got started tree farming. That farming experience has lead him to a passion for conservation and helping the public understand the truth about forestry as a business that impacts every aspect of our lives.

You can listen to my interview with Chuck here: farm-city-07-leavell.mp3

You can get a copy of The Tree Farmer on Amazon.

Farm City Week Kickoff Luncheon Photo Album

Ag Groups, Audio

Zimfo Bites

Melissa Sandfort

  • The next meeting of the Agricultural Business Council of Kansas City will be breakfast on Friday, Nov. 9, 7:30 a.m. at the Hyatt Regency Crown Center (Chouteau Room.) The featured speakers will be Jim Finnerty and Julie Doane, both involved with the public television show: America’s Heartland. Breakfast will be $15.00 for Council member and $20.00 for nonmember. Please RSVP to GinaB@kc.rr.com no later than Wed., Nov. 7 by 5:00 p.m.
  • The Mid-Atlantic Hereford Association is hosting the 1st Annual Fall Round-Up Junior Hereford Show. The junior show will be held in Harrisonburg, Va., Nov. 10, beginning at 3 p.m. The show will include owned heifers, bred-and-owned heifers and steers. More than 130 head of Hereford cattle have been entered in the inaugural show with exhibitors representing more than eleven states. Grand champion award winners will each receive $750 in cash premiums.
  • Hank DeShazer, Hearne, Texas, was announced as the new president of the American Hereford Association at the Annual Membership Meeting in Kansas City, Mo., Oct. 22. DeShazer owns DeShazer Cattle Co. in Hearne, where about 400 Hereford calves are born each year and 150-200 bulls are sold private treaty.
  • The U.S. Poultry & Egg Association board of directors has selected John Starkey to become the association’s new president effective Dec. 1. He will manage the total business affairs of the association, in keeping with the policies of the board of directors, under the supervision of the officers of the executive committee and the board. Starkey joined USPOULTRY as vice president of environmental programs in 2000.
    Zimfo Bytes

    Watching AgriTalk at Farm-City Week Luncheon

    Chuck Zimmerman

    Chuck Leavell and Mike AdamsHere’s your on the road AgriTalk photo. This is Mike interviewing Rolling Stones keyboardist (formerly with the Allman Brothers), Chuck Leavell. We’re eating lunch at the National Farm-City Week Luncheon while we listen to Mike’s show.

    Chuck is here to receive an award for a book that he wrote for kids about tree farming, something he does on his farm in Georgia. I interviewed Chuck myself and will be posting that here after lunch.

    Farm City Week Kickoff Luncheon Photo Album

    Ag Groups

    National Farm-City Council Chairman

    Chuck Zimmerman

    Al Pell and Michael PetersonThe Chairman of the National Farm-City Council this year is Al Pell, AgDay TV. He’s on the scene here in Washington, DC for the National Farm-City Week Luncheon and I caught up to him while our entertainer, Michael Peterson, was warming up. Al’s on the left by the way.

    Al says the purpose of the luncheon is to draw attention in advance to National Farm-City Week which officially kicks off the Friday before Thanksgiving. Having this event in Washington, DC really helps create awareness. You can listen to Al explain this in an excerpt from an interview I did with him just a few minutes ago: farm-city-07-pell-1.mp3

    Michael PetersonI’ll post my full interview with Al in next week’s ZimmCast.

    Al says that Michael Peterson will have a very inspirational message for us today and I’ll be recording it to post for you this afternoon. I know we’re going to hear some of Michael’s famous songs. At least that’s what he was doing during his sound check.

    We’re also going to hear from AgriTalk’s Mike Adams today. In fact, the show will be live and we’re going to start the luncheon at halftime with Mike being our emcee.

    Ag Groups, Audio