Novus Goes Platinum

Chuck Zimmerman

Novus Thad SimonsHundreds of people showed up today to tour the new Novus International headquarters in St. Charles, MO. It’s a beautiful facility and I especially liked the “Wellness Center” in which it looked like you could get a massage! That’s taking care of your employees.

It is kind of like Novus day here on AgWired since Cindy and Carly are in Des Moines covering World Pork Expo thanks to Novus. So I attended the ceremony in St. Charles and got to see a number of friends in the industry who were also on hand.

After Missouri Governor Jay Nixon spoke we heard from Novus President and CEO, Thad Simons. He said that the new building was built on the basis of three C’s, collaboration, communication and cost.

The theme for the day was, “Sustainable Culture, Global Vision.” Simons says their vision is, “To help feed the world affordable, wholesome food and achieve a higher quality of life.”

Novus Thad SimonsAfter his remarks, Governor Nixon joined him on stage for the ribbon release and then it was time for more building tours and refreshments.

The Platinum LEED certified headquarters building was the star of today’s show. Energy for the building was purchased with renewable energy credits and it incorporates some interesting elements that include:

* The largest array of solar panels in Missouri (5,000 square feet).
* 10% of the total materials cost came from salvaged materials.
* 30% of the total materials cost came from recycled content. Examples include countertops made from recycled milk jugs and scrap aluminum, fitness room floor made from recycled tires, and carpet containing recycled yarn.
* Under-floor air distribution system; this state-of-the-art system is extremely energy efficient.
* Landscape using Missouri native grasses and plants designed to require no irrigation, equating to thousands of gallons of water saved each year.
* A storm water system that will greatly reduce the environmental impact of runoff and improve water quality to receiving streams and eventually the Missouri River.
* Skylights and floor-to-ceiling windows to maximize the use of natural light.
* Preferred parking for low emitting and fuel efficient vehicles.

You can listen to Thad’s remarks here: novus-simon.mp3

You can also download the remarks here: Thad Simons Remarks (mp3)

Novus Ribbon Release Ceremony Photo Album

Audio, Novus International

Novus Congratulated By Missouri Governor

Chuck Zimmerman

Missouri Governor Jay NixonIf you’ve got one of the only Platinum LEED certified (by the U.S. Green Building Council) buildings in the state of Missouri and even in the nation then you should be congratulated for the accomplishment. That happened today at the official ribbon “release” for the new Novus International global headquarters in St. Charles, MO when Missouri’s Governor Jay Nixon took the stage.

Nixon said, “We’re all proud to have Novus in Missouri. This is exactly the type of company that we want to attract, grow and keep in our state.”

The 90,000 square foot facility consolidates the Global Headquarters and International Research Center into a single facility. In addition to office space, the building includes 10 research laboratories, state-of-the-art employee and customer training center, a fitness center and cafeteria.

You can listen to Governor Nixon’s remarks here: novus-nixon.mp3

You can also download the remarks here: Governor Nixon Remarks (mp3)

I also have a photo album from today’s ceremony: Novus Ribbon Release Ceremony

Audio, Novus International

Bright IDEA from Novus

Cindy Zimmerman

A bright IDEA from Novus International could help both hog producers and the ethanol industry.

Brad LawrenceIDEA stands for “Immobilized Digestive Enzyme Assay” which Dr. Brad Lawrence says helps understand the digestibility of lysine and other amino acids in dried distillers grains (DDGS), the livestock feed by-product of ethanol production. “Distillers is one of the few ingredients that we have that does come from multiple manufacturing facilities with different methods that could impact amino acid digestibility,” Brad says. “We run this laboratory procedure that looks at all the digestibility of all the amino acids which gives us a tool to compare the economic value of distillers from different sources.”

Novus is working on a National Pork Board research project with the National Corn to Ethanol Research Center and the Universities of Illinois and Minnesota to find the best assays for determining amino acid digestibility of distillers grains. The results of that research are expected later this year.

You can listen to my interview with Brad here: wpx09-brad.mp3

Download the audio here: Brad Lawrence with Novus International


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Audio, Ethanol, Novus International, Pork, World Pork Expo

America’s Pork Producers Do What’s Right

Cindy Zimmerman

We CareThe nation’s pork producers have recommitted themselves to the “We Care” program announced last year at World Pork Expo. The program was developed by the National Pork Producers Council (NPPC) and the National Pork Board (NPB) to help demonstrate that pork producers are committed to caring for their animals, producing safe food, protecting the environment and public health and giving back to the communities in which they live.

Don Butler“Trust is not granted, it must be earned,” said NPPC president Don Butler of North Carolinaduring a press conference at Pork Expo Wednesday. To earn that trust, Don said the industry needs to prove to the public that they abide by ethical principles. “Everyone of us has a part in the overall effort to tell the positive story of pork production in America.” He outlined a five-step action plan for the industry – uphold the ethical principles everyday, obtain PQA Plus certification, register for premises identification, schedule PQA Plus site assessment and encourage TQA certification.

Listen to or download Don’s comments here: Don Butler on We Care

Steve WeaverNearly 31,000 pork producers have already been certified under the PQA Plus program that was announced two years ago. NPB president Steve Weaver of California says they are urging all producers to commit to the program and participate in the “We Care” initiative by December 31, 2010. “Through their participation, producers would abide by the statement of ethical principals, become Pork Quality Assurance Plus certified by June 20, 2010 and achieve PQA plus site status by December 31st,” he said.

Listen to or download Steve’s comments here: Steve Weaver on We Care

In addition, AgStar Financial Services and Tyson Foods pledged new corporate support for the “We Care” program. AgStar Financial donated $50,000 to be used to develop and maintain a new web site dedicated to the “We Care” initiative which will be launched shortly. Tyson Foods donated $10,000 to be used for conducting on-farm assessments and the company will also now require all of its suppliers to become PQA Plus-certified by June of next year.

World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Novus International, Pork, World Pork Expo

Novus Growing to Help Pork Producers

Cindy Zimmerman

Bruce KingSustainability is the buzz word in the livestock industry and Novus International is talking with producers at World Pork Expo about helping them make even more progress in that area.

“Those are the type of producers that we can really help with antibiotic-free solutions and products that help toward sustainable, natural production and at the end of the day it helps them capture more margin at the farm level,” says Bruce King, Director of Biologic Markets at Novus.

Bruce started with Novus in February and he says he is excited about the way the company is growing to serve the needs of all livestock producers and solve the problems that they are facing.

You can listen to my interview with Bruce here: wpx09-bruce.mp3

Download the audio here: Bruce King with Novus International


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Audio, Novus International, Podcasts, Swine, World Pork Expo

Build Your Facebook Fan Base‏

Amanda Nolz

logo_facebook Do you have a Facebook Page? This is a popular way to connect with fans of your business or cause. Now, Facebook Ads for your Page will now get you even more Fans. You are now able to create ads that will allow users to become a Fan of your Page directly from the ad. Users can also click anywhere on your ad to access your Page. I haven’t tried creating these ads, but it looks pretty simple. Now, the question is whether your readers will appreciate ads on their profiles or not. Have you noticed the growing number of ads on this social networking site? What do you think about these targeted marketing tools?

According to Facebook, there are several benefits of using Ads for Pages including:

1. Without leaving the page they are viewing, users can become a Fan directly from the ad
2. When a user becomes a Fan of your Page from the ad, a story is published in the user’s Wall
3. This story is eligible to show in Highlights- creating free distribution in the social graph
4. Users will see friends who have become a Fan of your Page in their version of the ad – increasing the relevancy of your ad.

Unfortunately, this application is not free. You will never pay more than your max bid per click (CPC). Cost-per-click includes clicks on your title, image, body and clicks on the “Become a Fan” link. It does not include clicks on the friend actions.

To create a Facebook ad for your page, link here. For more information, link here.

Advertising, Social Networking

Pork Expo Going Strong

Cindy Zimmerman

The hog industry is hurting, but optimism still exists here at the World Pork Expo 2009.

john wrigleyDespite a year of plunging profits and flu fears, attendance is still expected to be pretty strong at the expo this year, according to general manager John Wrigley, who stopped by the Novus International tent for an interview. “We’re probably going to be down on international, the H1N1 virus caused some Asian groups not to come, but as far as regular attendance, it’s exactly what we would expect,” he said. “I’m pretty pleased right now.”

John says there are about 450 exhibitors at the expo this year, just about the same as last year, and that is what will motivates producers to attend. “The reason they come is to talk to the exhibitors, they want to know what products and services they have that will help them do a better job,” he said.

The big change this year is the days for the show. “We went to a Wednesday, Thursday, Friday instead of Thursday, Friday and Saturday,” said John. That was motivated by input from producers and exhibitors who said they would rather have the expo during the week instead of spilling into the weekend.

John notes that the World Pork Expo is totally a producer event, sponsored by the National Pork Producers Council. “Everything we do is for the producer,” John said. The National Pork Board does sponsor the Great Pork BarbeQlossal, which will be held here at the fairground on Friday and Saturday.

You can listen to my interview with John here: wpx09-wrigley.mp3

Download the audio here: WPX GM John Wrigley

BTW – Carly took the photo. Her first photo published on Agwired!


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International
Novus

ARC, Novus International, Swine, World Pork Expo

Welcome to WPX 09

Cindy Zimmerman

bannerWorld Pork Expo 2009 is underway here in sunny Des Moines. Agwired is set up in the Novus International tent on the main drag of the Iowa State Fairgrounds. We do have wireless internet access this year at the tent – yeah! – but are waiting for a power strip so I can plug in.

Got the Flickr photo album set up here.
It will be updated a couple times a day with more photos, so keep checking back.

AgWired coverage of World Pork Expo made possible by Novus International
Novus

Novus International, Pork, World Pork Expo

“GOOD FOOD GARDEN” at Southeast Washington, DC School

Amanda Nolz

usda Having planted my own garden for the first time this year, I can relate to the promise this “GOOD FOOD GARDEN” has in the eyes of Washington D.C. students. This press release was provided by USDA. Here’s a feel good story for your Wednesday morning…

At a “ribbon planting” ceremony today, Share Our Strength(r), the leading national organization working to end childhood hunger in America, Food Network and Comcast, were joined by U.S. Secretary of Agriculture Tom Vilsack to create and unveil an edible “Good Food Garden” that will bring healthy, fresh and nutritious food to children from underserved communities in the nation’s capital. The self-contained garden was planted at The SEED School in southeast Washington, DC (4300 C Street SE) and will remain there permanently as a working garden for the school children who will integrate the garden into the 7th grade civics and life science curricula.

Secretary Vilsack stated, “The USDA is committed to making healthy food accessible to children in need, and to improving the dietary habits of today’s youth. This garden stands as an example of what the USDA would like to see across the country. We believe children in underserved communities deserve a hands-on experience growing delicious, fresh fruits and vegetables.”

Food

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Producer’s Choice is pleased to announce that Doug Bastian has been appointed to the new position of general manager with the company effective March 30, 2009.
  • Farmers around the world utilizing biotechnology are growing more crops in a more environmentally sustainable manner, according to a report from the United Kingdom-based PG Economics. The PG Economics annual Global Impact Study quantifies the impact of agricultural biotechnology on the environment and on farmer incomes since biotech’s commercialization in 1996.
  • Ag lender Farm Credit Services of Mid-America (click on Community, then Scholarships) announced that thirty-five students from Kentucky, Ohio, Indiana and Tennessee have been selected to receive scholarships ranging from $1,000 to $1,500.
  • Planalytics Inc., and Cash Grain Bids, Inc. have announced the formation of a strategic alliance to develop tools for farmers and agribusiness firms to use in making better, more profitable grain marketing and buying decisions.
    Zimfo Bytes