Among the many awards presented were – National Retail Beef Backer, Foodservice Beef Backer, Beef Quality Assurance, Excellence in Communications, Trailblazer, National Stocker, NCBA Top Hand Club, the Max Deets Leadership and CME Group Beef Industry Scholarship awards, and Environmental Stewardship regional winners. Check out the 2012 CIC photo album to see pictures of pretty much all of the winners.

AgWired, with our parent company ZimmComm New Media, was proud to sponsor the NCBA Excellence in Communication awards for the second year of their existence. The awards recognize communications professionals from NCBA state affiliate organizations and cattle breed associations, as well as an agricultural journalist. The recipient of the 2011 Excellence in Communications and Public Relations for a state affiliate is Carmen Fenton, director of public affairs for the Texas and Southwestern Cattle Raisers Association (TSCRA) and for a breed affiliate is Angie Stump Denton, director of communications for the American Hereford Association (AHA).

Pictured with me and NCBA Communications guru Mike Deering is the winner of the 2011 Excellence in Agricultural Journalism award – Pete Crow, publisher of the Western Livestock Journal (WLJ). Crow’s family has been publishing WLJ every week since 1922.

All of the communications award winners will also be recognized at the media reception this evening.

2012 Cattle Industry Convention Photo Album

This was not an easy task. It took me about a month to get it the way I wanted it, including photos from events throughout this past year and getting as many dates for the major ag events included. Not sure how it would actually look in person, we ordered a limited quantity to give as Christmas gifts to some of our clients.

We think they actually came out pretty sweet and now we are wondering if there is any interest among AgWired readers to get their very own copy.

You can order your calendar here: Order 2012 ZimmComm Ag Events Calendar.

The cost is $20 each plus $2 shipping/handling.

Showing off is John Davis, one of the long time editors who has posted mostly on our Domestic Fuel website but also on AgWired. He’s helping develop a radio journalism/production program and I’m sure we’ll get some updates from him from time to time. I saw John briefly in Washington, DC Reagan Airport. I was flying out and he was flying on. Glad to see he made it safe and sound.

Just like its iPhone predecessor, the app offers one-touch access to all the latest news and information in the agribusiness and agricultural marketing world posted on Agwired.com, including audio, photos and video, and connections to other ZimmComm news sites. The AgWired App features a news tab drop down menu to select ZimmComm News Network feeds as well as individual news on AgWired.com by category.

You can find the AgWired App in the Android Market with this link. The AgWired iPhone App has been downloaded onto almost 3,000 iPhones/iPod touches/iPads since we introduced it and is being opened for viewing between 3 to 5 times per day, showing a high level of use by those who have it.

I’ve been asked who we worked with to develop the AgWired App and will point you to rock solid mobile app developer WillowTree Apps.

App sponsors are being sought. Contact ZimmComm for more information, including rates. First time and early sponsor discounts available.

Many of our readers probably already know Meghan, as she is an active member of the National Association of Farm Broadcasting (NAFB) and is currently serving as regional vice president for the organization. In 2009, she was honored with NAFB’s Horizon Award. She is a great agricultural reporter and photographer and we are grateful to the management of WMBD/WIRL in Peoria for allowing her to blog for us. She has served as agribusiness director for those radio stations since 2007 and is already well known in agricultural communications and marketing circles.

You can expect to hear from Meghan at least once a week with some of the enormous amount of coverage she generates for her stations, both on-air and on the website, CentralIllinoisAg.com. She will also be using her great agricultural background, reporting experience and photography skills to help us with event coverage.

You can also follow Megs on Twitter.com/@mkg81.

Welcome, Megs!

Speaking of apps, these iPod will be pre-loaded with the AgWired App. That’s just to make it easier for you to have one of the first and coolest ag apps on your device. Of course it’s not hard to get and it is free anyway. If you’ve got an iPhone/iPad/touch all you have to do is click on this link or got to the iTunes Store to search for it. Once you have the app on your device you’ll find that you can select any of our ZimmComm News Network websites to read the latest news and of course that includes AgWired. There’s more there too. Feel free to stop by our booth if you need help or have questions. And for you Android folks, don’t worry. The Android Market should have a new app in it by next week!

We’ll have some other cool items at our booth besides these beauties. Please stop and visit the ZimmComm Team and learn about Google Juice.

The award was established by FOE “to recognize leaders that promote dirty biofuels” – especially corn ethanol – and was won last year by then House Agriculture Committee chairman Collin Peterson (D-MN). The first year it was Monsanto CEO Hugh Grant. In addition to us, this year’s nominees include Senator Amy Klobuchar (D-Minn.), Senator Chuck Grassley (R-Iowa), General Wesley Clark, and Secretary Tom Vilsack.

Here is what they have to say about us:

This dynamic duo are a pair of bloggers who lead the group ZimmComm New Media and provide a big platform for the ethanol industry’s talking points. Each day, on a series of blogs – hosted by the Zimmermans (DomesticFuel, AgWired ) or by the corn ethanol industry itself (CornCommentary) – Cindy and Chuck critique anyone who may disagree with the ethanol industry’s line while practically cutting and pasting press releases from industry lobby groups. The Zimmermans are unabashedly pro-industry, with clients such as Growth Energy, the Renewable Fuels Association, the National Biodiesel Board and Syngenta. What’s more, many of their employees are previous employees of the biofuels industry lobby groups like Growth Energy. Now — Friends of the Earth has nothing against a pro-industry website (in principle), but the problem with the Zimmermans is that on the surface they pretend to be “reporters,” when in fact they act as industry hacks.

I have never been so proud! But I would like to clarify a couple of things. First, we have no employees. We have freelance writers who contribute to our websites and other freelancers who do other work for us. One of our freelancers did work for Growth Energy, she now works for Protec Fuel and while she continues to do work for us in other areas, she does very little posting at this time. Another freelancer, Joanna, worked for EPIC when we got to know her, but she now has her own company and does work for a variety of clients, including us. And, we are really reporters. We even have degrees from the University of Florida College of Journalism in broadcasting. Our area of expertise just happens to be agriculture and we are proud supporters of this industry.

We sincerely support and believe in the use of biofuels for our country, as well as other forms of alternative energy – and even utilizing more of our country’s own oil reserves. We are diametrically opposed to organizations and individuals who criticize and attack the people who produce this nation’s food, fiber, AND fuel. If that makes us biofools, then we are proud to be! If you agree, vote for us at biofools.com!

“I am excited to work with ZimmComm New Media and learn more about social media and marketing,” said John, “Chuck and Cindy are very knowledgeable and fun to work with, I couldn’t ask for a better fit.”

John has been working with us for a couple of months now, mainly on promotional activities, including the upcoming NAMA annual meeting. That is where you will get a chance to meet him as he will be at the booth with Chuck during the last hours of the trade show.

John is our first ever real intern and we are happy to be able to work with him and show him a little bit of what we do and how we do it. John is also (coincidentally!) the boyfriend of our youngest daughter Caitlin, who is also attending Columbia College and about to finish her degree in marketing.

January was the third and final month for the ZimmComm publication survey since we have now received enough responses to make it statistically significant. We would sincerely thank everyone who took the time to help us out.

Here’s a few interesting things we learned from the survey about Agwired readers:

By far, the largest percentage of our readers are in Advertising/Marketing/Sales or Communications/Public Relations – making up 20% in each category for a total of 4 out of 10 of our readers. Another 13% are with agribusiness associations or organizations and 7% are media. Over 20% are in crop or livestock production – including crop and livestock producers, dairy farmers, crop consultants, etc. There were some categories that applied to production agriculture but several also checked the “other” category.

We had responses from 21 states, three countries, and the District of Columbia, with the Midwest significantly leading the pack. Most responses came from Iowa, Missouri, Illinois, Wisconsin and Minnesota.

Thanks again to everyone who filled out the survey!

The winner for December is Michelle Stahlhut, an Agwired reader and crop farmer from Indiana. Michelle actually filled out her survey in November and since we put all the entries back in the pot for the next month, she was the lucky pick today and will be receiving a check for $250 from us.

Among the topics that Michelle says she would like see covered by us in 2011 are sustainability, beginning farmer programs, organic industry, small farm policy, meat processing.

Sustainability is definitely the topic that most people who have responded to the survey so far would like to see more coverage about. Many of those who responded to that question said they appreciate the wide variety of topics we cover here on Agwired, especially new technology.

Here are a few interesting notes about our Agwired readers that we have learned so far:

Occupation -
22% Advertising/Marketing/Sales
19% Communications/PR
19% Production Agriculture (livestock or crop)

Topics of most interest – Agribusiness 80%; Policy 54%; Farming 53%

The survey continues through January, so please fill it out before the end of the month, if you haven’t done so yet. All entries received so far will be entered to win in the last drawing for $250, which will be held on February 1.

Agwired survey link

Traffic was up 17% on Agwired this year to a grand total of more than 185,000 unique visitors. We had a total of 1580 posts this year, including more than 530 with audio. We posted nearly 16,000 photos on Flickr and 103 videos on YouTube.

The most popular YouTube video of the year was the unveiling of the Chip Foose designed John Deere tractor at Commodity Classic, which has been viewed nearly 13,000 times. Videos from the John Deere XUV media event were viewed over 5,000 times. Other top videos of the year including the unveiling of the New Holland T8 & T9 Tractors, Opening Day at National Farm Machinery Show, AG CONNECT Expo Preview, General Motors Exec at the National Ethanol Conference, President Obama at the POET plant, AgLeader at AG CONNECT, Kip Cullers New Record, and the fly-by at the National Agricultural Aviation Association meeting.

Most popular ZimmCasts of the year were BASF and One Hungry Planet and Exposing HSUS with David Martosko.

According to page views, the most popular stories of the year on Agwired were:
Cost of Thanksgiving Dinner
New John Deere Gator XUV
iPad Review part one and Part Two
Chip Foose 4020 Unveiled
Record Phone Calls on iPhone
Missourians for Animal Care Launch
William Shatner at Alltech FEI Games
New Holland Unveils T8 & T9 Tractors

Thanks to our readers, our sponsors and clients, our freelancers and other friends for making 2010 great! Best wishes to all for a healthy, happy, prosperous and blessed new year!

If you read Agwired and want to have a voice in what we cover here in 2011, fill out our survey today. At the end of the day, we will be taking the names of everyone who has filled out an on-line survey in the past two months and putting them all in the hat to draw one winner for the month of December. Everyone, that is, except our lucky winner from last month Jamie Wilson with the Corn Marketing Program of Michigan. She already got her $250.

Right now you have about a 1-500 chance of winning – not bad odds at all. Start out the new year right – with an extra $250 in your pocket – or at least the satisfaction of helping to make Agwired the best darn agribusiness news source it can be!

Agwired survey link

The snow doesn’t show signs of stopping,
And I’ve bought some corn for popping,
The lights are turned way down low,
Fill Out a Survey! Fill Out a Survey! Fill Out a Survey!

When I’ve completed the short questionnaire,
How I’ll hate going out in the storm!
So I’ll daydream about my online shopping spree,
Where I’ll buy a sweater to keep me warm.

I’ve clicked “register me to win,”
And, my dear, I may win $250.
All because it was snowing,
And I Filled Out a Survey! Filled Out a Survey! Filled Out a Survey!

I hope my rendition of “Let it Snow” hasn’t offended you too much to fill out our AgWired survey. If not, those who complete the survey will have a chance to win $250. Happy Holidays and may Santa bring you some extra green this year.

Jamie Wilson with the Corn Marketing Program of Michigan

Jamie reads Domestic Fuel and says she is most interested in stories related to ethanol. We sincerely appreciate her taking the time to fill out the survey so we can learn more about our audiences on all the various ZimmComm on-line publications. All the survey entries for November were entered to win $250 and Jamie’s name was picked out of the hat this morning. All those who have already filled out the survey will remain in the running for the next drawing at the end of this month for another 250 bucks.

Some interesting results we have found so far from the first month of our survey:

Domestic Fuel got the most survey responses, which makes sense since it has the most traffic. The majority of respondents were either existing producers (12.5%) or in marketing/sales for biofuels (10%)

On World Dairy Diary, one quarter of respondents said they were actual dairy farmers and over 35 percent said they followed WDD on Twitter.

Over 30% of the respondents for Agwired are in advertising, marketing, communications or public relations. Almost 40% said they read Agwired 4-7 times a week and the same amount follow on Twitter.

One third of the respondents on Precision Pays are crop farmers and all of them grow corn and soybeans.

We have almost enough entries at this point to be statistically significant, which is great, but we intend to keep it going at least through the end of January. The more responses we get, the better we can know who is in our audience to serve you better. Yes, we have to ask for all the personal info like name and address, but we will not share that with anyone else. We just simply want to get a better handle on who you are and what you want to read about.

So, if you have not responded yet, take the survey now by clicking here for this website. Jamie – your check is in the mail and we hope you enjoy the extra holiday cash!

Here’s all you need to do. Click on this link to complete the survey that will help the blogging team bring you more stories that are of interest to you. Once you’ve answered all the questions, enter to win $250 in cash. Each month, one winner will be chosen from all of the survey’s entrants. Non winners will be put into the drawing for the next month so there is no need to fill out the survey multiple times.

Ready? Then click here to begin.

As with any contest, there are a few rules. Each month, one winner will be drawn from the entries received for all ZimmComm news website surveys. Non-winners from each month will roll over to the next month, so please only take the survey once. Ready to get started? Then click here to begin.

Speaking of molding content I’m throwing out a poll question for the month. Do you think USDA’s program, Know Your Famer, Know Your Food, is closing the gap between consumers and farmers? You can sound off by posting a comment to this story, or sending your response to AgWiredPoll@hotmail.com. Select answers will be used in an upcoming story for the blog.

Thanks for reading AgWired and don’t forget to take our survey for a chance to win $250 in cash.

The app is now available for iPhone users to download, free of charge, in the Apple iTunes store. You can find the AgWired App in the iTunes Store with this link: http://itunes.apple.com/us/app/agwired/id382820712?mt=8

Apps just make on-line access from an iPhone quicker and easier. We wanted to be the first to develop an iPhone application to show that it can be done and that there is a demand for this new technology tool in the agricultural world. And of course, the AgWired iPhone App is open for sponsorship. Who wants to be the first?

We’re looking for feedback on our first app. Let us know what you like, don’t like and wish it would do and we’ll try to incorporate your suggestions in a future update. Thanks.

We’ve pioneered online event coverage. Some call it live blogging an event. We like to think of it as “telling a story, your story.” Since we started our unique brand of on-location multimedia content creation we’ve taken the approach that we’re there to convey the sights and sounds as we see them to an online audience that’s interested to know what’s going on. We’re award winning journalists. We’re award winning public relations specialists. We know new media and social networking. It’s a great combination. Learn more about our online event coverage services and schedule us in.

So here we go:

10. We “Tweet” u right – in so many ways. We have multiple established Twitter accounts with thousands of followers on several different topics and can help tweet your event to tweeps all over.

9. Flickr Photos up in a Flash – get your photos uploaded and out for media to use and everyone to see faster.

8. Google Loves Us – Search engines pick up posts from ZimmComm blogs fast and furious, both news and web searches.

7. We Flip for YouTube – short, web quality video clips give your event a YouTube presence.

6. Audio on Demand –interviews with key presenters and speeches can be available on-line to listen or download.

5. First Class Photography – we take high-res photos of everything so you don’t have to.

4. Targeted Exposure – We can post on your blog and one or more of our own – with audiences that include agribusiness, renewable energy, dairy, and precision farming. We can even design and build a blog for your specific event.

3. Event Blogging Trail Blazers – ZimmComm was one of the first pioneers of event blogging, starting with the National Biodiesel Conference in February 2006.

2. Multi-tasking is our Middle Name – We often do audio, video, photos, tweets, blogging and more at the same time – while chewing gum and balancing a book on our heads. Ok, we made the last part up.

1. Historical Preservation – Your event is archived for history on the web and we provide a digital copy of all photos, video and audio sent to you for the sake of posterity after the event.

PostRank Analytics says, “Over 80% of the engagement with your content doesn’t happen on your blog.” This is the hardest thing for today’s media buyers and marketing/communications people to understand. When it comes to social networking and influence the blog is often just the hub of the wheel while most of the activity is taking place out on the spokes. But as with anyone investing time and money they want a number to answer the question of “What is my ROI?”

That’s why you’ve got to look at the bigger picture and not get caught up in website visitors and page views anymore. They’re interesting but don’t tell the whole story. That’s where services like PostRank Analytics come in handy.

I thought I’d bring them up today since I just learned that AgWired was listed as the #2 blog in the Science/Agriculture in 2009!

Between the two of us and our hardworking freelancers, we did 4310 posts on all websites, including Agwired, Domestic Fuel, Precision Pays and World Dairy Diary. We also did 176 podcasts and too many audio interviews to count.

We uploaded 11,282 photos to 48 Flickr photo albums and 88 YouTube videos.

The most popular YouTube videos on our channel in 2009 were Daryl Hannah at NBB with 6854 views, the new John Deere planter with 5876, the New Holland Celebrity Tractor Race 4557 and the tractor pull at National Farm Machinery Show 2872. Top stories on Agwired included:
John Deere Unveils Largest Planter
HSUS Challenges American Agriculture
HSUS in Nebraska (tops in comments)
Record Phone Calls on iPhone
Get a Rustler from New Holland

We visited over 60 different cities, from Panama City to Portland, San Antonio to Minnetonka, and San Diego to Boston – and internationally from Morocco to Egypt to Jordan. Read our travelogue here.

Best of all – our readership was up significantly on all websites:
Agwired – up 45% to 158,400 unique visitors
Domestic Fuel – up 15% to 269,000 unique visitors
Precision Pays – up 166% to 29,000 unique visitors
World Dairy Diary – up 68% to 110,000 unique visitors

Thanks to our of our wonderful friends in the industry for making 2009 a great year for ZimmComm. We look forward to continuing our relationships in the new decade.

Happy New Year!

It looks like a chunk of the southeast has had too much rain for a change. We drove past several flooding rivers in Alabama and a couple of inches of new rain are expected by tomorrow. I guess it’s all that “climate change” stuff going on, eh?

The picture is the view from our deck and actually most any window we look out of here in Panama City Beach.

It functions much like a feed reader if you’re familiar with them (and I hope you are). You’ll see a list of all the posts and pages on the AgWired homepage. It will show you their title and link to them. When you go to a post you’ll see the title, the text and the photos we have posted and the comment form if you’d like to post a comment. At the bottom of the page if you scroll down is a link to take you to your phone’s “regular” version of the website. This is handy on an iPhone which has a full fledged browser if you’d like to see the page in normal view. You can click back and forth easily.

So, AgWired now loads fast on your phone and is very easy to read and use! It’s one more reason you might want to subscribe to Agwired Mobile, our text message service that delivers you a text message each time we do a post on AgWired (except during 8pm-8am central time). Visitors to the phone browser will be getting there from AgWired Mobile, our Twitter feed if they have a Twitter app on their phone, from their phone’s rss reader and by going to the site directly. I think we’ll have a lot of folks visiting and seeing the mobile version. Interested in sponsoring it? Contact Dave Larson now.

We’ll be implementing this mobile browser version on DomesticFuel.com, PrecisionPays.com and WorldDairyDiary.com by tomorrow as well.

As we’re well into the dog days of summer, Midwest corn and soybean harvest is looming larger. If you haven’t started combine prep already, it’s time to dust off those owner’s manuals to fine-tune the machine and its data-gathering electronics.

Ag Leader Technology, a sponsor of PrecisionPays.com, offers some good advice in a pre-harvest checklist for owners of their InSight and EDGE displays:

• Create a backup of your spring information.
• Select Copy All Files to save the spring data to the memory card.
• Make sure your display firmware, manual and all connected modules are up-to-date.
• Firmware and manual updates can be found on its website under Support. If you have purchased a new combine or new heads, create new configurations for any setup that is different from last fall. Remove all old configurations.

Combine Inspection
• Check to make sure all cables are properly attached and in good condition.
• Remove flow sensor and inspect for damage.
• Check the elevator deflector and impact plate for wear. Verify you have the proper clearance at the top of the clean grain elevator. Clearance should be between 3/8” and 5/8”.

Other items on the Ag Leader checklist include: sensor calibration, header stop height, distance calibration, temperature and moisture check and grain weight. Consult your manual in all cases. And if you’ve lost it, you can find them on the website.

For more information on pre-harvest preparation, Check out these links:

Yield monitor calibration: Garbage in garbage out – Purdue University.
Yield monitor calibration tips – Ohio State University.
Tips to cut combine breakdowns – Corn & Soybean Digest.

Ag Leader Technology publishes a periodic newsletter called “Insights.” You can subscribe to an rss feed of their news releases and the newsletter with this link.

Yesterday I spent time in St. Joe, MO with Andrew McCrea, American Countryside and Tom Brand, KFEQ. We just finished building a new website for Andrew and I was doing a little training with them. Andrew has a daily radio program that he also offers in podcast form and Tom helps him with production.

I also had other meetings that included dinner with Joanna Schroeder, 4R Communications, last night and BCS Communications this afternoon. Joanna contributes to AgWired and our Domestic Fuel website. We’re providing her with some website support for two new ones for other clients of hers. At BCS we discussed the John Deere Drive Green Utility Tractor Show project which is coming to a close for now.

So, it’s been a busy time and tomorrow I’ll be off to the Missouri Beef Industry Council for advance blog and Twitter training.

Today we’re happy to announce a partnership with Dave Larson of Larson Enterprises as official sales representative for ZimmComm’s on-line publications and services, including Agwired.com, DomesticFuel.com, WorldDairyDiary.com and PrecisionPays.com.

Many of you know Dave and for those who don’t I recorded a conversation with him yesterday about our new deal. In it you can learn more about his background and what our plans are. Listen here: chuck-dave-larson.mp3

After five years of growth, our company is now at the point where it makes sense to retain the services of an established media representative to market our products/services. Dave will help us more effectively serve our many clients in the agribusiness industry.

Larson Enterprises is a full service advertising, marketing and consulting firm located in West Des Moines, Iowa. Dave has over 25 years of advertising, marketing, public relations and public policy experience with both public and private sector clients including national and international trade associations in food safety, agriculture, recreation and legal fields.

“I am pleased to have the opportunity to assist ZimmComm in representing the targeted advertising, marketing and media opportunities provided through their network of sites,” says Larson. “This truly is a unique opportunity of future growth for advertisers in reaching their key target markets. As a part of this new opportunity we will be offering new packages and schedule opportunities for those reserving advertising placements prior to July 15.”

So if you’re looking for a great new media deal Dave is your man. You can contact him via email or 515-440-2810. BTW you can also follow ZimmComm on Twitter now.

You can count on seeing some live video via AgWired Live TV and lots of photos and interviews. My coverage will be sponsored by the Minnesota Agri-Growth Council and AgStar Financial Services. I’m betting some additional sponsors will come on board too. If you’re interested please contact the Minnesota Agri-Growth Council.

Now that I’m going to be in Minneapolis for the convention, I’m working on media credentials for the RNC itself. This is proving to be a challenge but one I’m certainly going to continue to work on. If I’m going to be there early in the week I think it would be great to stay longer and find interesting stories about rural America and agriculture.

My coverage is planned for AgWired and Domestic Fuel primarily but I’m sure I’ll find content we can use in a variety of other outlets we contribute to as well.

I’ve just started working with the Minnesota Agri-Growth Council on logistics for the venue that AgNite will held at (The Depot) but assuming I can get credentialed for the RNC, here’s what their venue looks like (Xcel Energy Center):

On our Subscribe page you’ll find a link to add yourself to the list to get the monthly ZimmNews. This month’s edition will be coming out this week. We’re working on a new format for it too. You’ll be able to find things like “New Media Tips,” “What Others Are Saying,” Where We’ve Been/Going” and more. You can download last month’s edition if you didn’t get it (pdf).