Discussing Value of Social Media

Chuck Zimmerman

Since we made the change in our AgWired Mobile service this week by working with Joel Jaeger at Commodity Update I thought I’d get him on the phone to find out how things are going in the text messaging world and discuss these new media communications platforms we’ve been developing. There is a growing amount of data from public sources …

Audio, Social Networking, ZimmCast

Nicholson Kovac Agriculture New Media Usage Study

Chuck Zimmerman

48% of large acre corn/soybean growers send 5 or more text messages a day! That’s just one of the findings from a survey conducted by Nicholson Kovac. In this week’s program you can hear Sheree Johnson, Nicholson Kovac Senior VP and Director of Media talk about their findings. Just when I was about to write a post inspired by Jeff …

Agencies, Audio, Internet, Social Networking, ZimmCast

ZimmComm ZimmCast

Chuck Zimmerman

In this week’s program Cindy and I do a review of some of the ZimmComm activity of late and look ahead. We’re going to continue to roll down the agriblogging highway this summer. Actually Cindy gets to do a little extra in coming weeks while I recuperate from this pneumonia bug. In fact, we recorded the program in my hospital …

Audio, ZimmCast

Ethanol From Sorghum

Chuck Zimmerman

In case you didn’t know it, ethanol can be made from sorghum and the United Sorghum Checkoff Program was on location at the Fuel Ethanol Workshop to promote that fact. I met with Tim Lust and Florentino Lopez, USCP, during the trade show yesterday to find out more about what they’re doing in the area of fuel ethanol. You can …

Ag Groups, Audio, Ethanol, sorghum, ZimmCast

Festival Race a Winning Promotion For New Holland

Chuck Zimmerman

In this week’s program we’re going to hear all about how well the New Holland Celebrity Tractor Race, hosted by Michael Peterson, is working for the company. I sat down with Gene Hemphill, New Holland Public Affairs, and we talked about this project that we’ve been involved with for 4 years now. Gene says he and Michael took the idea …

Audio, New Holland, ZimmCast

New Media In USDA

Chuck Zimmerman

I don’t know if Larry Quinn is ready to rename the Broadcasters Letter, the New Media Letter, but new media is slowly but surely making its way into the USDA Office of Communications strategy. For example, I just recently met Amanda Eamich online via email. I was intrigued by her title, “Director of New Media (Acting).” Now that’s progress. So …

Audio, USDA, ZimmCast

Freelance Blogging For Alltech

Chuck Zimmerman

This morning I had an interesting Twitter exchange on the subject of bloggers vs. journalists. I don’t see the difference really and I don’t think you can lump people into those categories as if they’re mutually exclusive. I think you’ll find plenty of “journalists” on mainstream media channels without credibility and you’ll also find plenty of blogging “journalists” with plenty …

Alltech, Audio, ZimmCast